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On our minds: India taps fast fashion

Posted in Style
by adakallgren on 10 August, 2016

Top Indian retailers are looking to tap into the fast fashion business model.

On our minds is India and the country’s in-house efforts to take on Western fashion retail competition. With an expanding middle class and early success for foreign fast fashion giants Zara and H&M in the country, top Indian retailers are now looking to tap into the business model with new and relaunched brands boasting larger stores (on and offline) and more frequent collection launches with faster turnarounds. As local actors, directors driving the new fashion outlets forward seem confident on their ability to outdo competition and speak to Indian tastes and wallets. Could this mean darker days ahead for the sustainable scene? Read more here


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