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Indie designer Tuesday Bassen took to Instagram to expose how Zara had copied her illustrations for a new range of badges and patches.

On our minds is the recent critique facing high street chains’ careless copying of independent brands’ designs. In one of the most recent cases, indie designer Tuesday Bassen took to Instagram to expose how Zara had copied her illustrations for a new range of badges and patches. In a bully-like response, Zara rejected her claims meaning that her designs were not distinctive enough, showing no intent to accredit her or remove the products from their repertoire. With a business model essentially based on ‘borrowing’ designs from emerging brands, high street retailers are said to be relatively unaffected by copy allegations and the negative press it could result in, as the demand for accessible emerging trend pieces remains (and only a tiny percentage of customers would know where the design was ‘lent’ from). Read a recent article on the topic here.


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