Tid kvar —

Högsta bud —

Indie designer Tuesday Bassen took to Instagram to expose how Zara had copied her illustrations for a new range of badges and patches.

On our minds is the recent critique facing high street chains’ careless copying of independent brands’ designs. In one of the most recent cases, indie designer Tuesday Bassen took to Instagram to expose how Zara had copied her illustrations for a new range of badges and patches. In a bully-like response, Zara rejected her claims meaning that her designs were not distinctive enough, showing no intent to accredit her or remove the products from their repertoire. With a business model essentially based on ‘borrowing’ designs from emerging brands, high street retailers are said to be relatively unaffected by copy allegations and the negative press it could result in, as the demand for accessible emerging trend pieces remains (and only a tiny percentage of customers would know where the design was ‘lent’ from). Read a recent article on the topic here.


No Comments

Related reading

Style — 17 February, 2020

What House of Dagmar Realized After Measuring Their Footprint for Three Years

For pre-fall 2020, House of Dagmar introduces a Good Choice-tag – a label that guarantees a garment’s green credentials.

Style — 13 February, 2020

Editor’s Pick: Be Your Own Valentine

It’s Valentine’s Day tomorrow! To celebrate, we’ve picked out some sweet, sexy, stylish (and sustainable) pieces to give to your no. 1 person — yourself.

Style — 12 February, 2020

Gemme Is the New Fashion Rental Service that Makes Us Believe In the Sharing Economy

We talk to Emelie Gustafsson Maistedt — the woman behind the new techy solution that lets you share your wardrobe, and make money off it.

Style — 10 February, 2020

Gant Talk with Make it last – See You on Friday!

Join our founders on Friday as they give a GANT Talk on Sustainable Fashion.