"We need more transparency to make it easier for people to make a better choice"
Maiken Winther is a real fashion insider. After having spent some eight years as fashion director of Danish magazine Costume she now works as a freelance stylist. You can also get a peek into her minimalistic universe on her site Nouvelle.
What’s your best tip on living a greener life?
– Try to do one thing “greener” every day. If you strive to just do a small adjustment in your everyday life, it will matter in the big picture. Close the water tap while washing your hands, remember to turn off the lights and small things like that. It’s so easy and so important. It’s everyones responsibility – so pitch in.
What is your best sustainable product?
– My vintage Levi’s jeans. Jeans making is awful for the planet, and since they just get better the more you wear them – go for a vintage version. And don’t wash them more than a few times per year. Put them in the freezer or leave them outside in the fresh air once in a while. It will save water and make your jeans last longer.
What’s your eco fashion prediction for the coming years?
– I think we are on a good path, but we need to do more. The world is facing a serious climate change and the fashion industry has an immense impact on the environment and we need to be more responsible. We need more transparency to make it easier for people to make a better choice and we need more initiatives like Copenhagen Fashion Summit to make people aware. We are already seeing things like circular economy, reuse and recycling popping up everywhere and I think this will increase over time. Brands looking into new materials and big players like H&M launching their Conscious line and garment collecting to reduce waste and promote recycling. We are on the right path.
Follow Maiken Winther on Instagram @m_nouvelle and visit her website here.
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