The new unisex basics brand coming out of the former head of Reformation.
On our minds is the new unisex basics brand coming out of the former head of Reformation, Basic Rights. In a team-up with designer David Chambers who made suits for David Bowie and Freddie Mercury, the brand places an emphasis on everyday essentials like tees and denim jackets, all influenced by Chamber’s musician-dressing past. In addition, all pieces are created with a technological emphasis on functionality, such as sweat-resisting tees, and trousers made in workwear twill. Falling into the gender-neutral category, the menswear-derived brand has now made their designs in smaller sizes to serve women who wants to wear tailored, non-conforming clothes. Watch the outcome of Basic Right’s latest collection here.
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Paid Collaboration: Transform Your Wardrobe Without Buying Anything New
One of the seven focus areas of GANT’s initiative ’The 7 Rules’ is Remake and the perks of giving old garments a second chance. Click to see how you can turn an unused sweater and a simple shirt into the most treasured garments in your wardrobe!
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