Get to know: Riyka
This week we introduce a vibrant, high quality brand with an impressive sustainable offer.
Riyka was found by couple Rebecca and Vedran in 2011. The company reflects what the two believe in; quality, sustainability and timelessness. Riyka’s collections are colorful, vibrant and playful.
Riyka uses different high quality materials, either British-made, recycled or organic where possible, and design them into simple shapes. And the best thing is they base each collection on fabrics that are ethically sourced or continuous from previous seasons, so that nothing goes to waste. We had a chat with Rebecca Johnson, co-founder of Riyka.
Please tell us about how the journey of Riyka started.
– We moved to London from Tel Aviv in 2009, after I graduated with a BA in fashion and Vedran with an MA in business in Melbourne. For a while I did internships for other brands, and then started to look for work, which seemed to be impossible after the financial crisis. Vedran always motivated me to do something on my own, and really supported the idea that we should have our own creative outlet, so I just went for it, but he guided me the whole way. It took a while until we felt ready to see an actual product, but now we stand behind what we do 100%.
Where does your inspiration come from?
– Music first of all! Our studio is based in east London’s Dalston, and its a ‘melting pot’ for different cultures. This is the biggest inspiration for me – the contrast of different cultures living together, working together and producing beautiful music, food and dance.
Your sustainability offer is impressive, do you think it could develop even more?
– We hope so. We are constantly learning and growing that side of the business, I am always looking for new ways for us to be sustainable, its a true challenge, but I love it. As a small brand its much more difficult to source sustainable/ethical fabrics but I hope that as we grow this will become easier, plus it is much easier then 5 years ago…so with time and patience this will change.
Which garment is your personal favorite from SS16 and why?
– The Crystal dress. Because it is such a fun piece, and it is very me, whenever I wear this dress I feel happy, and that is the most important thing behind RIYKA – making happy clothes!
Photo, lookbook image: Matt Lain and Toni Caroline. Photo, portrait Rebecca and Vedran: Anya Holdstock
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