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A new initiative aims to change the fashion industry’s perception of upcycling.

On our minds is major fashion trade shows Who’s Next and Premiere Classe’s new initiative to change the industry’s perception of upcycling and its role on the contemporary fashion scene. In a team-up with vintage store Kiliwatch, the Paris-based fairs approached seven brands and challenged them to create a capsule collection out of 20 upcycled pieces made from treasures found at one of the largest second hand clothing supplies in the world. The outcome is said to be a diverse range of designs including a collection of modernised Converses and one paying homage to the olive tree, and will be showcased at the trade shows later this year under the name “The (Re)create Project”. Read more here.


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