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Canadian forestry non-profit Canopy highlights the fashion industry's links to deforestation.

On our minds is the fashion industry and its observed links to deforestation. Canadian forestry non-profit Canopy means that the rising demand for fabrics made with forest fibres is threatening some of the oldest forests in the world, with 100 million trees per year being cut down solely for the use of fabric. In their recent Canopy Style campaign, the non-profit took to designer ambassadors like Stella McCartney to convince major high street retailers and luxury brands (including H&M and McCartney’s namesake brand) to eliminate their use of forest-sourced fibres used to make materials like viscose. With the world’s forests’ many functions as air and water cleaner; food and fuel producer; and home to a diverse range of species, Canopy’s cause is well justified. Read more here.


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