Canadian forestry non-profit Canopy highlights the fashion industry's links to deforestation.
On our minds is the fashion industry and its observed links to deforestation. Canadian forestry non-profit Canopy means that the rising demand for fabrics made with forest fibres is threatening some of the oldest forests in the world, with 100 million trees per year being cut down solely for the use of fabric. In their recent Canopy Style campaign, the non-profit took to designer ambassadors like Stella McCartney to convince major high street retailers and luxury brands (including H&M and McCartney’s namesake brand) to eliminate their use of forest-sourced fibres used to make materials like viscose. With the world’s forests’ many functions as air and water cleaner; food and fuel producer; and home to a diverse range of species, Canopy’s cause is well justified. Read more here.
Conscious Collab: By Malene Birger x Net-a-Porter
Danish fashion brand By Malene Birger and British luxury e-tailer Net-a-porter just launched a sustainable capsule collection together!
Brand to watch: Good News
Two fashion veterans based in London decided to start a sneaker brand inspired by 70s vibes and bold colors.
Make It Mainstream: Recycled Jewelry
Big and small brands have started to take notice: Making jewelry from recycled precious metals is a win for all.
Brand to Watch: Ssōne
New British fashion label Ssōne has it all: looks, brains, consciousness. We're officially joining the fan club.