Amazon Fashion's latest social media campaign encourages people to compliment rather than judge each other.
On our minds is #saysomethingnice, Amazon Fashion’s latest social media campaign set up to encourage people to compliment rather than judge each other on their bodies and fashion choices when on the viral. By having fashion blogger heavyweights such as Susie Lau and Camille Charrière sharing their personal experiences of receiving look-related critique on social media in a video, the e-tail giant means they hope to bring a ray of light to the common online phenomena of ‘outfit shaming’. The video also sees the bloggers admit to judging others for their style choices too, and ends with them pledging to turn the negative comments into compliments and ‘#saysomethingnice’. Watch the video here.
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