I’m Not A Trophy raises awareness about the extinction of endangered species.
On our minds is I’m Not A Trophy, a new initiative making use of fashion and celebrity to create awareness about the extinction of endangered species. With artistically sound campaigns – the first one featuring Cara Delevingne with images of threatened animals printed on her skin – I’m Not A Trophy founder, artist Arno Elias, means that the hope is to educate and attract a younger audience to the cause. Delevingne means that she’s looking to get involved beyond the campaign and do “whatever she can to help create awareness for the tragic poaching and trophy hunting that is occurring in Africa”, and her previous animal rights endeavours include auctioning out her Tag Heuer (another brand which campaign she has recently fronted) watch to raise money for conservation of wild animals in Africa. Read more here.
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