Red Lotus‘ Mazhavil collection campaign highlights the estimated 1.9 million transgender people in India.
On our minds is Red Lotus, a small Indian brand based in Kerala, and their widely headlined collection of saris modeled by transgender women. Following the diverse-model-inclusive sentiment in the West, Red Lotus’ ‘Mazhavil’ (meaning rainbow) collection campaign highlights the estimated 1.9 million transgender people in India, often mocked and exposed to societal prejudice, by the use of two local transgender models – a bold move which has gained praise from across the globe. The designer means that the recent state-wide campaigns lifting up transgender rights in Kerala influenced her casting for the shoot, and in an interview, one of the models, Maya Menon, praised the designer for giving her confidence to come out as transgender. Read more here.
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