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On our minds: StyleLikeU

Posted in Style
by adakallgren on 1 June, 2016

StyleLikeU wants to start a global movement of self-acceptance.

On our minds is StyleLikeU, a site and YouTube channel defined by its founders as a ‘global movement for self-acceptance’. With 25 years’ experience of working as a fashion stylist and editor in the luggage, Elisa Goodkind felt discouraged by the industry when she realised what the homogenous and unattainable beauty ideals she indirectly promoted affected her curvy teenage daughter. In 2009, the mother/daughter duo decided to try delivering a different message in the format of docu-style video portraits, where they let people from different backgrounds and bodies open up about their lives and struggles – in a wardrobe context – while putting clothing and personal style in positive light to prove their point that ‘true style is the result of self-acceptance’. Watch the ‘What’s Underneath’ videos here


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