Get to know: Freedom of Animals
Freedom of Animals wants to offer distinct and purposeful designs that comply with ethical practices.
Accessories can be a tough category to break into when you’re not already an established brand. In addition to a great product you must have something that differentiates you from all the other accessories out there. The handbag line from Freedom of Animals accomplishes that mission and serves up a cruelty-free alternative, inspired by The Row and Céline.
The brand, created by New York stylist Morgan Bogle, turns to conscious consumers looking for luxury bags made from eco fabrics. Creating fashion that is kind to the environment is no easy task, but all of Freedom of Animals products are made with the highest quality materials to create sleek, versatile and sophisticated pieces that fit right into the luxury accessories market. The bags look and feel as soft as leather, but through years of research, Freedom of Animals have found a more sustainable fabrication to replace the leather.
All of the bags are lined with organic cotton and plastic water bottle lining, and the zippers are made of recycled metals on organic twill tape from a luxury Italian zipper mill.
What makes the brand even more special is that most of the bags are named after the orphaned elephants that were brought to the Sheldrick Foundation after losing their mothers to poaching. Freedom of Animals honor their lives by naming their bags after the elephants, and in some cases as a tribute to their passing.
Brand to watch: RENLI SU
Like a blank canvas, Su's designs are stripped off a major narrative which is left to be weaved in by the wearer.
For this summer's holiday in France, Emma's found her perfect bag companion—and it's not just any bag.
Brand to watch: Von Sono
With charged capital letters at its core, activist artisan label VON SONO has the final say.
Emma gives her best advise on how to shop more sustainably, and introduces her new favorit shoes for spring!