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Levi Strauss has teamed up with Evrnu, a Seattle-based startup that reconstitutes old fibers into new one.

On our minds is Levi’s next move in a sustainable direction, namely their team-up with Seattle-based start-up Evrnu to create the first pair of jeans made up of more than 50% post-consumer cotton waste. Sourced from five cotton t-shirts broken down to molecules, the jeans were produced with a new patent-pending technique which is said to consume 98% less water compared to the production of jeans from new cotton. This, Levi’s means, is some serious saving, with a life-cycle assessment conducted last year revelling that the cotton-growing stage of jeans production is by far the most water-consuming one. The aspiration, Evrnu CEO Stacy Flynn means, is to build a pair of Levi’s jeans that are just as strong as the original, by using the technique (and significantly reduce the denim brand’s water print). Read more here.

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