On our minds: Levi’s x Evrnu create first jeans made from regenerated post-consumer cotton
Levi Strauss has teamed up with Evrnu, a Seattle-based startup that reconstitutes old fibers into new one.
On our minds is Levi’s next move in a sustainable direction, namely their team-up with Seattle-based start-up Evrnu to create the first pair of jeans made up of more than 50% post-consumer cotton waste. Sourced from five cotton t-shirts broken down to molecules, the jeans were produced with a new patent-pending technique which is said to consume 98% less water compared to the production of jeans from new cotton. This, Levi’s means, is some serious saving, with a life-cycle assessment conducted last year revelling that the cotton-growing stage of jeans production is by far the most water-consuming one. The aspiration, Evrnu CEO Stacy Flynn means, is to build a pair of Levi’s jeans that are just as strong as the original, by using the technique (and significantly reduce the denim brand’s water print). Read more here.
Paid Collaboration: Reducing Waste While Making Something Unique
GANT continues its journey towards sustainability with a capsule collection of patchwork shirts made of leftover fabrics. Here’s how we style it.
Paid Collaboration: A Library of Filippa K Garments to Learn From and Enter The Future of Fashion With
At Filippa K Studio, pre-loved garments and claims from other Filippa K stores get new life, in different ways. We enter their world to learn more.
Paid Collaboration: Old Shoes Turned Into New – Moving Towards Closing The Loop With Vagabond Shoemakers
Vagabond Shoemakers introduces the Indicator Re-born, a shoe made of post-consumer recycled Vagabond outsoles.
Scan Your Garment And Find Out All Of Its History
This month, Swedish womenswear brand Residus introduces products that are 100% traceable through blockchain technology. This is too interesting not to learn more about.