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What if the concept of renting services also could be applied and work to replace fast fashion?

With the recent rise of the so-called ‘sharing economy’ seeing owners connecting with users through services like Uber and Airbnb, we wonder about the phenomenon’s application to fashion. To date, access without ownership has enjoyed big success within staffing, finance, car sharing, travel and music streaming, and though lesser spread, its fashion equivalent of clothing rental is believed to resonate well with the millennial consumer, who, in the age of Instagram, may be attracted by temporary access to premium, aspirational brands. If the concept of renting could solve young people’s need for a quick fashion fix, could it also work to replace fast fashion? Read a recent article from Business of Fashion discussing the topic here.


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