The couple Erik and Emilia felt a pure Swedish eco-friendly eyewear brand was missing; one which also combined fashion and storytelling. During a snowmobile ride in Swedish Lapland they decided to create glasses with a distinct northern Swedish character – the result was EoE “Two things stand out among our sources of inspiration: the elegant simplicity in Swedish design, and the Northern nature’s rugged beauty”, say the duo to Make it last.

EoE offers an impressive sustainability approach as the first Nordic brand to make organic glasses, fully recyclable and degradable. The material in all glasses and sunglasses is made from cellulose acetate, a thermoplastic derived from wood pulp. Plastic often contains phthalates, a chemical substance used to soften the plastic. Some of these phthalates are so toxic that they are banned in toys and childcare products. If phthalates are removed and a longer curing process is applied, the plastic will get just as strong and flexible. E0E uses thermoplastic and their process is organic – for the good of people and the environment. Check out our Sustainable Brand Index for more exciting brands.