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No need to feel lost any longer, here's your list of exciting sustainable brands.

As you know, Make it last loves fashion that realises that the new luxury is to consider the world that we live in alongside making beautiful clothes. We aim to inspire and show our readers that there are so many ways to approach a more sustainable style, by buying less, choosing well and making it last. We also want to highlight all the brands that get this whole idea, to not only inspire but also guide you to those perfect basics made of organic cotton or party dresses with transparent production processes.

That’s why we’ve launched our Sustainable Brand Index. Here, we list brands within different fields of fashion that all have two things in common: they belieive in style and sustainability.

The index is a work in process and is constantly being updated with the best and latest of sustainable style. If you have suggestions of brands to feature, please comment below! Enjoy.

 


Our study shows that almost four out of five Swedes think companies have a responsibility to talk about their products' environmental impact.

We’ve conducted a study on sustainable consumption with pr agency Juno (who, like us, try to consider sustainability in everything they do). The motivation was to be able to refer to real and updated facts when readers, clients and others ask us: but to people really care about sustainability?

The results are in and as it seems, almost everyone cares about sustainability and whether companies consider sustainability aspects of their businesses. 

The study was conducted by YouGov, see more of it here.

Here are some of the things we learned:

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  • 79 percent believe that companies have a responsibility to talk about their products’ environmental impact. Only 12 percent think businesses communicate enough about their products’ environmental impact.
  • 69 percent believe that companies have a responsibility to talk about their producers’ working climate. Only 12 percent think businesses communicate enough about their producers’ social footprints.
  • 43 percent have at some occasion paid more for a product for knowing about the company’s sustainability commitments. At the ages 18-34, that number is 53 percent.
  • 50 percent think producers and consumers have a joint responsibility of making sure a product is recycled.
  • Only 2 percent think renting clothes is a good option to buying new.
  • The longevity of the material is the most important factor when buying something new. That the product is considered “trendy” is the least important factor.

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Here’s the new Make it last

Posted in Style
by Lisa Corneliusson on 15 April, 2016

We've updated the site! Here's what to expect.

Welcome to the new Make it last. We hope you feel at home. Our updated site aims to surprise and inspire, with bi-weekly fashion edits, news and features on style and the arts, Emma Elwin’s popular blog and more video content–all with a special focus on sustainability. And oh also a sustainable brand directory to turn to whenever you wonder where to get those stylish and sustainable clothes!


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