Tid kvar —

Högsta bud —

Lidl's new range of denim costs less than the ingredients for tonight's dinner.

On our minds is Lidl and their head-turningly cheap new denim range of shirts, jackets, jeans and accessories priced from £3.99. Produced in Bangladesh, the 58-piece We Love Denim launch is significantly undercutting the lowest priced jeans at their supermarket competitors (the key piece appears to be a pair of boyfriend jeans at £7.99). When asked how they have managed to get the retail price so competitive, the supermarket’s fashion buyers pointed at the company’s great purchasing power resulting in “savings that they can pass on to the customers”. The announcement of the range has created some headlines praising Lidl for their impressive value for money, and others criticising them for the questionable sourcing of the range. Read a Guardian article of the latter giving a guestimated production cost break-down of the jeans here.


No Comments

Related reading

Style — 8 July, 2020

Justice For People and Planet: Introducing Intersectional Environmentalism

In the past few weeks, activists have pushed hard for a more inclusive kind of environmentalism. We wish it wasn't needed, but with no doubt, it is.

Style — 5 July, 2020

Paid Collaboration: Transform Your Wardrobe Without Buying Anything New

One of the seven focus areas of GANT’s initiative ’The 7 Rules’ is Remake and the perks of giving old garments a second chance. Click to see how you can turn an unused sweater and a simple shirt into the most treasured garments in your wardrobe!

Style — 4 July, 2020

Brand to Watch: Tach Clothing

Hand-made in Uruguay with a vintage gone supermodern sensibility, this is Tach Clothing.

Style — 28 June, 2020

Paid Collaboration: How To Refresh and Repair Your Clothes in 10 Minutes Without Washing – with The 7 Rules by GANT

As the latest phase of The 7 Rules by GANT, we shed light on the simple yet efficient practices of Refreshing and Repairing your clothes without even having to washing them. You’ll be surprised of what difference it makes.