In their attempt to collect 1,000 tons of old, recyclable textiles, H&M has teamed up with M.I.A with a new music video.
On our minds is World Recycle Week, an event initiated by H&M with the aim to collect 1,000 tons of unwanted garments and textiles from their customers worldwide. As a way of increasing awareness of their in-store recycling efforts, the retailer has now appointed British artist M.I.A to act as the ambassador for the event with a new music video highlighting the environmental impact of textile waste. The video will be unveiled over at H&M’s website on 11th April ahead of World Recycle Week, which will run from 18th-24th April alongside Fashion Revolution Day-turned-week. Any textiles in any condition from any brand will be accepted for drop-off, and we hope to see the materials collected re-used for another “reclaimed” collection. Read more here.
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