Jacka, Gemini

Tid kvar — Auktionen är avslutad

Högsta bud — 1200 kr

On our minds: H&M <3 World Recycle Week

Posted in The latest
by Ada Källgren on 28 March, 2016

In their attempt to collect 1,000 tons of old, recyclable textiles, H&M has teamed up with M.I.A with a new music video.

On our minds is World Recycle Week, an event initiated by H&M with the aim to collect 1,000 tons of unwanted garments and textiles from their customers worldwide. As a way of increasing awareness of their in-store recycling efforts, the retailer has now appointed British artist M.I.A to act as the ambassador for the event with a new music video highlighting the environmental impact of textile waste. The video will be unveiled over at H&M’s website on 11th April ahead of World Recycle Week, which will run from 18th-24th April alongside Fashion Revolution Day-turned-week. Any textiles in any condition from any brand will be accepted for drop-off, and we hope to see the materials collected re-used for another “reclaimed” collection. Read more here.


No Comments

Related reading

Fashion — 27 March, 2017

Mango launches their first sustainable collection

We'd love to see more sustainable collections looking this good!

The latest — 13 January, 2017

Dancing with Myrorna

Second hand chain store Myrorna presents their process in a video.

The latest — 7 November, 2016

Reformation open London pop-up shop

The cult ethical label makes its way to London for the first time.

The latest — 9 October, 2016

On our minds: sustainable wood sneakers

Wood-based vegan sneakers