On our minds: Reshoring production back to Europe and the US
Several multinational brands are bringing their manufacturing back home.
On our minds is “Reshoring” — the trending term for bringing fashion manufacturing back to Europe and the US. In the past year or so, we have seen brands like Burberry invest millions to re-establish some of its production in England and Nike promising thousands of jobs in manufacturing facilities back in their US base. What is prompting the return is said to be rising labour costs in countries where production was outsourced to (read: China), product quality issues and the increasing need for flexibility to meet consumer demand. Though local manufacturing facilitates smaller production batches to deliver more accurate stock that consumers want to buy, we wonder if people are ready to pay up for fashion manufactured locally and what will happen to “offshore” workers when their jobs are sailing back home. Read a recent Business of Fashion article on the topic here
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