Tid kvar —

Högsta bud —

Emma Elwin

Notes from a Swedish stylist


Åhléns

Posted in Style
by Emma Elwin on 16 March, 2016

To dress only for yourself

”If you have invested in something that is fantastic, that you love, that is flattering, that is high quality. Why should you only wear it until you are a certain age?”

This quote really made me think about how our wardrobe is such a big part of how we define ourselves. How we dress can show our preferences in music or even our professions. We let our clothes define us and we can dress to express our emotions. For me, clothes are and have always been so much more than only a piece of fabric. We can use them to make people see us in a certain way. Some garments can make you feel strong, happy and confident. For me one of these garments is my leather jacket, every time I wear it I feel great. This jacket is one of the pieces in my wardrobe that I hope to be able to wear forever, and since it is one of those pieces that only gets more beautiful each year that goes by, why shouldn’t I?

Sponsored post

I got to read the study Doctor in Fashion Studies Philip Warkander made for Åhléns about age and the how our society has created stereotypes on how to dress. The question that caught my ear in the video is similar to the question I often ask myself when considering fashion from a sustainable point of view: why should age decide if you should wear a tight dress, high heels or a cropped top?

There is nothing that I love more than to see a person at peace with herself, not caring about what anybody else thinks. I aspire to build a wardrobe that will last over time, I want to fill it with things that make me feel the same way I feel when I’m wearing the leather jacket. Strong, confident and comfortable. It is the same with my denim dungarees, I hope to wear them until I am eighty.

Right now, with a belly big as a watermelon, I hesitate to wear a top that would show a bit of my belly. When I’m at home I walk around in my t-shirt rolled up with the belly out, but I don’t think I would dare to do that in public. I guess I’m afraid to look vulgar, even though, when I think about it, a baby bump might be the least vulgar thing I could think of. Will I think the same way about the leather jacket when I am fifty? I hope not. Like one of the women Philip Warkander interviewed in his study, I hope to one day dress only for myself, without a thought about what anybody else thinks.

white-polo kopiera

My loved leather jacket that only gets more beautiful every year that goes by.

See all the data from the studie at Åhléns.


5 Comments

Maria: Vilket fint och genuint inlägg! Håller verkligen med om dina tankar Emma. SÅ BRA! :)
March 30, 2016

Vanessa: Love this campaign!!!
March 24, 2016

Ida: Så himla fint! Grymt Åhléns :)
March 22, 2016

Claudia: Awesome!!
March 20, 2016

Petra: love her look!!!
March 16, 2016

Related reading

Style — 12 September, 2019

By Malene Birger Made with Care – Here’s How We Wear It

Made With Care is By Malene Birger’s first fully sustainable capsule collection. Make it last's Emma Elwin shows you how to wear it.

Style — 10 September, 2019

BITE Studios Widens Reach via Net-a-Porter

As part of the Net-a-Porter mentorship program The Vanguard, Swedish-British BITE Studios is highlighted as "a small label with great potential in the luxury fashion sector".

Style — 9 September, 2019

KICKS Quest To Collect Cosmetic Waste Continues

KICKS quest to help minimise the environmental footprint of beauty products continues with plans to expand the popular cosmetic waste initiative. Make it last has the latest news.

Style — 2 September, 2019

3 Top Reads This Week

What's new in the field of sustainable fashion? We've got you covered.