H&M teams up with the artist M.I.A for World Recycle Week.
H&M teams up with the artist M.I.A for World Recycle Week taking place between 18 April – 24 April 2016. During this period, H&M aims to collect 1,000 tons of garments (of any brand) from customers, handed in to any of its 3,600 stores worldwide.
To increase awareness M.I.A has shot a new exclusive music video for H&M that highlights the environmental impact from textile waste. The video will launch on H&M’s website 11 April.
The initiative is part of H&M’s goals to make sure no garments end up in landfills, to close the loop for fashion as well as to reduce the use of natural resources. H&M has been collecting more than 25,000 tons of clothes since the Garment Collecting program was launched in 2013. Two years ago, the first garments made from recycled textile fibers reached the stores.
To celebrate the World Recycle Week, H&M will host Fashion Transformation Day in Stockholm on 23 April. During the day, visitors will be able to take part of different Fashion Talks held in cooperation with the Association of Swedish Fashion Brands. Make it last editor Lisa Corneliusson will be participating in one of the panel discussions.
Save the date and don’t forget to bring your old socks, trousers, towels or anything else recyclable! Nothing is too worn, broken or used to be able to get a new life.
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