On our minds: More brands are breaking up with the traditional show system
Burberry, Vetements and Tom Ford are next to break the conventional fashion show system.
Following Armani’s decision to reject the traditional fashion show schedule and make his “New Normal” collection available in store instantly after its presentation to press (which we covered here), we are now seeing other designers increasingly heading in the same direction. The problematic six-month gap between the runway shows and retail deliveries and consumers’ desire for buying into the runway looks instantly are why brands like Tom Ford, Vetements and Burberry have decided to hold their presentations closer to the time of the relevant season. In this way, the brands also hope to deal with the issue of bigger chains copying their runway looks. They’re further merging men’s and women’s collections, and even making them ‘seasonless’ (Burberry). Are these brands getting the seasons back in order or making luxury fast fashion instant? Read more here.
Make it last x Circulose Jacket
With deadstock Circulose® fabric and local production by Fugeetex, Make it last launches its first product– a timeless jacket reminding of the real luxury of fashion.
The 3 Hottest Brands at Copenhagen Fashion Week
These three brands are shortlisted for the Zalando Sustainability Award.
Amason: ”We send files, emails and animals”
With the release of the first single from their upcoming album (and a virtual release party tonight), Swedish band Amason teams up with adidas and the new, more sustainable Stan Smith. The space of which the iconic shoe enters is one where the love of nature takes center stage. Make it last talks to the band about why they always end up with the animals.
Stan Smith, Forever
Always iconic. Now more sustainable. We’re proudly partnering up with adidas to show you the next generation of sustainable takes on the storied Stan Smith silhouette.