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Emma Elwin

Notes from a Swedish stylist


Linseed paint

Posted in Life
by Emma Elwin on 30 January, 2016

Emma Elwin started her journey to detox her apartment today.

Today we are doing some work on the apartment! Since I am trying to do a detox on all the materials that we have here I just bought this linseed oil paint today. So in a minute it is time for our baseboards to get a make over. The linseed oil that I got is a better choice than Acrylic paint. Research shows a strong link between asthma, various new allergies, and other airway diseases. Here is a new study conducted by a USA, Swedish and German research team completed in 2010. The conclusion was that Acrylic paint and other material containing acrylic can be very dangerous. So of the benefits with buying linseed oil is that flax can be grown and does not have a bad impact on our environment and resources. Linseed oil decomposes naturally without leaving harmful residues in nature and the linseed Oil can be applied without addition of solvent.


Life is amazing

Posted in Life
by Emma Elwin on 29 January, 2016

Emma Elwin has some big new to share on the blog today.

Since that day in November life has not been the same, in a truly good way. Me, André and even Stella (I think) are so happy that our little family is growing. The road so far has been joyful and sometimes tough. But I am so grateful that life brought us here, life is truly amazing.

The thought of something growing inside you is absolutely crazy, overwhelming and just beautiful. And I am going to be honest with you, being pregnant is quite extreme the first twelve weeks, for me the first fourteen weeks were filled with crazy mood swings, morning sickness and being oh so tried ALL the time. André has really been a rock during these past months. When we got to California the mood got a little bit more stable and I think the baby likes surfing and sunshine because it felt amazing to be back in the water.

I have so much that I want to share with you all. I want to tell you how it is to be a vegetarian during pregnancy (easy), about my plans to buy most of the baby stuff second-hand and also about how I plan to detox our home before the baby comes. Would you guys be up for some baby stuff on the blog?

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Surfing for two in Encinitas.


The one year rule

Posted in Style
by Emma Elwin on 28 January, 2016

My new rule is...

The last year I have really been trying to minimize my wardrobe to only things I actually use. It has been a lot harder than I thought! Right now I am trying to figure out what shoes that I will be using in the future, most of the once I have in my wardrobe are more like ornaments than shoes. I have this dream senario for each shoe and how they will be perfect for that one occasion. But the truth is, in my case, I always end up wearing the same shoes comfy and classic pumps almost each time anyway, and the shoes that I thought “would be perfect for that kind of party” stays in their box. So my new rule is if I haven’t used them for a year they have to be sold or given away.


Recommended reading

Life — 22 September, 2017

Rustic Autumn Comfort Food Perfected by Sofia Wood

Every Friday, Sofia Wood shares cooking ideas on Make it last. This week she teases our taste buds with a hearty comfort food menu.

Style — 21 September, 2017

Office Snapshots: Favorite Shoes

Are you a socks-claustrophobic like Johanna? Here's what the Make it last team wears right now.

Style — 21 September, 2017

The Edits: Sunday Sisters

We share some of our favorite sustainable pieces, perfect for early autumn Sundays spent at home with your soul sister.

Life — 20 September, 2017

Nina Olsson: "Not eating meat is one thing I know will lessen the impact on the environment"

We’ve asked some of our favorite foodies to answer 10 questions about green, clean and healthy eating!


Get organized

Posted in Life
by Emma Elwin on 26 January, 2016

Emma Elwin would like to get the office looking like this.

The other day we went to the showing of the Granit spring collection. One of the things that I got really inspired by was the desk stuff. I think we need some similar here at the office.


Best buy

Posted in Style
by Emma Elwin on

A lot prettier

A year ago I bought this brush in a vintage shop in Cape Town. And I have to say that I has been something that I really can’t live with out! It works great to get hairs of woolen jackets. Even to get rid of dust and dirty from jeans. If you would to invest in something for your wardrobe it should be one of these. Much better than a clothes roller and a lot prettier.


Dress up

Posted in Style
by Emma Elwin on 25 January, 2016

Made an effort

This is the first day since we got back home that I have actually made an effort (meaning I am not wearing sweatpants and tights) to dress nicely. I do not know if it worked. All I know is that I am going to wear twice as many layers tomorrow and my big, ugly but warm shoes.

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Old sweater from Massimo Dutti. Dungarees, AG jeans. Scarf, Gina Tricot.


This weeks Meat free Monday recipe is a new favorite at the office for cold winter days.

This is one of my new favorite things to cook! It’s so easy to make, super healthy and oh so tasty. Here are six reasons for you to eat more green peas:

They protect against colds. Green peas are rich in vitamin C, which strengthens the immune system. They also contains zinc, a mineral that is said shortens a cold and relieves the symptoms.

They are rich in fiber, which means that they help your intestines working properly.

They strengthen bones. Green peas contain vitamin K , which is important for building bones.

Green peas have a high amount of folate, which is great if your pregnant. Folate is good for the fetus and helps it to develop during a pregnancy.

They are environmentally friendly! Legumes generally are resource-efficient to produce. Which makes green peas a good environmental choice.

They are cheap It is nice when healthy, a environmentally food choice that is also kind for your wallet.

Ingredients
500g frozen organic green peas
1 onion
1 garlic clove
7 dl water
2 vegetable stock cubes
1 dl Soy cream

Do this:
Peel and chop the onion and garlic. Boil the water and bouillon cubes. Fry the onions golden and add the peas and the garlic and let them fry until the peas have thawed. Add the frozen peas and onion to the vegetable stock and let it cook with the lid on for about 5 minutes. Mix the soup and add the soy cream and the bring to boil.


For spring

Posted in Style
by Emma Elwin on 22 January, 2016

The amazing people

Coat, Dagmar.
It is a week since we left sunny California for a snow covered but also sunny Stockholm. Being back home makes me feel more inspired than ever! Especially Being back at the office with all the amazing people we get to spend out days with. This past week we had had some exiting meetings about some collaborations for spring and today we are filming a video that we will share with you in Februari! Hope you’ll have a great weekend!


Lease the look

Posted in Style
by Emma Elwin on 21 January, 2016

Rent a look

Stockholm fashion week is around the corner and if I the weather, by some miracle would get warmer I would rent this jeans jacket from Filippa K. To lease is such a great way to apply some new to your look!


Clothing Care

Posted in Style
by Emma Elwin on 20 January, 2016

We stopped caring

I just spent fifteen minutes browsing the amazing website of Tangentgc. A brand that makes organic care products for clothing and shoes. One of the founders David Samuelsson is inspired by his grandpa and the great care he took of his clothes. He writes on their About page how his grandpa would spend his whole Sunday mending and caring for his wardrobe. Reading this made me think of my grandma, she was the same. She taught me how to knit, sew and how to wash silk. I am so grateful that she showed me all this. Still, I really think it’s a shame that my generation has almost no knowledge when it comes to clothing care. We did not grow up showing our clothes the respect they deserve, I hope/think that this is something that is on the verge of changing. When you know how much work and energy that goes in to each t-shirt (I did not know until two years ago) you treat that t-shirt differently.

Tangentgc has a collaboration with Filippa K (they got me hooked on the laundry soap). One of the products I would love to try next is the spot cleaning made of soy beans and sunflowers. Here is an outtake from their about page.

“His Sunday best was brushed down after use and his collars starched. When out of his wingtips, he made sure to put shoetrees in them and followed this up with contemplative polishing. 

Somewhere along the way we stopped caring ­– presumably when mass produced, cheap, and oftentimes deficient, clothing was introduced. Due to wear and tear the mere idea of garment care seemed distant. And this came to pass over the course of just one generation or two.”


Questions to Estelle & Thild

Posted in Beauty
by Emma Elwin on 19 January, 2016

Emma Elwin has asked the founder Estelle& Thilds CEO Pernilla Rönnberg six questions about sustainable beauty.

Where did your journey towards founding a sustainable beauty brand start?
The journey started during my MBA studies at Stockholm School of Economics. I was in a stage of life where I wanted to do something else, something that was meaningful. I’ve seen the amount of chemicals that go into producing conventional beauty products, and grew painfully aware of how these affect our bodies and the environment around us. I knew that there had to be another way. I wanted to develop a sustainable business, producing organic innovative skin care without compromising on the experience or results. After months of research, prototyping and testing, I launched Estelle & Thild in 2007 with the mission to help consumers make better choices for their skin, bodies and the environment.

Have you faced any challenges on the way?
I believe the most challenging part so far has been the production. Being certified organic requires more in terms of tracking ingredients and green production processes. It was also hard to find the right organic ingredients, but today it is different. Now we have well-established routines internally and strong know-how; innovation and supply of ingredients has improved dramatically. The production today is more about the growth of the assortment and distribution channels. I believe growth is the most rewarding part when you build a company, but also the most challenging.

What is the next step for Estelle & Thild’s sustainability journey?
I am happy to see that the group of like-minded individuals who choose organic are constantly growing. Consumers are more informed than ever, and they demand sustainability and transparency from brands and companies across markets. This inspires us as a company to keep striving to create even better innovations, products and experiences, for our consumers and for the world.

What are your best tips for someone who wants to update her bathroom cabinet to all organic products?
To be really sure, go for products that are marked with organic labels. These labels ensure that all formulas are developed according to the latest regulations and organic standards. I also suggest looking for products that prove they are as effective as conventional beauty brands. You shouldn’t need to compromise on experience and result just because you change to organic.

In what way is sustainability present in your life outside of work? What small things do you do in everyday life to care for the environment?
It’s a lifestyle and a mindset. I believe that the small changes you do over time add up to huge results. There are many small things I do such as recycle glass and newspaper, use less paper, use short program on washing machines and dish washers, take quick showers, use energy conserving low light bulbs and use my own mug for take away coffee. As a family we eat organic locally produced food and less meat whenever possible. The list goes on but it is the small things you do everyday that matter. In general I always go for organic or green alternatives. It’s important to support environmentally friendly companies and to know that you as a consumer have the power.

What sustainability issue is keeping you up at night?
Industrial pollution. Many forms of the atmospheric and water pollution affect human health and the environment. Industrialized nations have made important progress in recent decades, but it’s much worse in developing countries where there are few environmental regulations. This has a huge impact globally and it’s hard to find a solution. That worries me.  It’s devastating to know how we treat the planet.


How can a food that is shipped from the other side of the globe still be organic?

There is no secret in my family that I LOVE to blab about my work. My friends and family might even be a bit tired to hear me preach about how important it is to eat vegetarian. Or what great difference it makes for the environment to choose organically produced food. So I thought I would share a question I often get from people who are skeptical of organic food.

How can a food that is shipped from the other side of the globe still be organic?

Organic has nothing to do with shipping. Organic farming makse a huge difference for the people that are working at the farm. If you choose organic they are less likely to suffer a brain tumor from the toxic pesticides.
Buying organic also means that there are no remnants of the pesticides left in your food. This is common in non-organic fruits and vegetables. You might think that shipping has the biggest impact on the environment, this is in most cases not true. Pesticides are very persistent, once in nature they are hard get rid of. Pesticides spreads easily over large areas, therefore, pesticides that are banned can still remain in the ground.

In the picture: My favorit coconut water from The harmless coconut.


Post surf

Posted in Life
by Emma Elwin on 18 January, 2016

Emma Elwin is happy about being back home but is already missing surfing.

Even though it feels great to be back home I already miss surfing! We might have to pay a visit to the Swedish west coast or Gotland soon… Another thing I miss is this beauty, the Bing surfboards pintail.


New years dress

Posted in Style
by Emma Elwin on

Blue bell

This is a very delayed picture of my new years outfit. It is a dress I got in a little store on Abbot Kinney Blvd. I have been wearing it a lot here and I think it will to be great for the Swedish summer as well. I have been thinking about different ways to style it. I might try to wear the dress with a white t-shirt underneath. I also want to try and wear a big shirt over and just tie is in the waist with sandals. Dressing in warm weather really is a lot easier. I know I have no right saying this having spent five weeks in the sun, but I can’t wait for summer!!!

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Dress, Second hand. Sandals, K Jacques.

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Home sweet home

Posted in Life
by Emma Elwin on 17 January, 2016

Emma Elwin just got back home to a snowy Stockholm and can't wait to snuggle up in the soffa.

We just landed to a snowy Stockholm this morning. In a few hours we will have picked up Stella and all of us will spend the rest of the day snuggled up in the soffa. Feels great to be home!


Natural colors

Posted in Style
by Emma Elwin on 16 January, 2016

Natural yarn

Remember the amazing sustainable brand called Industri of all nations that I wrote about the other week? Here is the sweater I got as a Christmas present to myself. And I am very very happy with my purchase!

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Sweater, Industri of all nation. Jeans, Acne Studios.


Until next time

Posted in Life
by Emma Elwin on

Emma Elwin is saying goodbye to the beautiful view of the ocean, for now.

We are just about to head to the airport. But before we leave Encinitas we are going down to the beach to say goodbye to the ocean, for now. One thing I know for sure – I am really going to miss this amazing view.


By the oceanside

Posted in Style
by Emma Elwin on 15 January, 2016

Waiting for the tide to take us home

Today is the last day of our trip of California. It is with a heavy heart I leave the beach and days of surf for a cold Stockholm. Still, I am so exited to come home to Stella and the Make it last office. Yesterday we where trying to soak in as much of the sun as possible and went to the beach for a proper view of the sunset. This is the song I am going to listen to when the winter back home feels like it is never ending.

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Classic peacoat, Dagmar.

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Shirt, second hand. Tights, Gina Tricot/The good project. Shoes, Vans.

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Roasted Mediterranean Salad

Posted in Life
by Emma Elwin on 14 January, 2016

Emma Elwin has gotten loads of great food inspiration during their stay in California.

Roasted Mediterranean sallad, Double standard.
I there is something I have gotten inspired by these past weeks in California it is the food. I am gonna try to take all the inspiration I have gotten back home with me and post a meat free Monday recipe each week once we are back home.


Missing Stella

Posted in Life
by Emma Elwin on 13 January, 2016

Emma Elwin is looking forward to be reunited with her dog Stella in a few days.

I am counting the days until I get to pick up my baby and bring her back home. That is the only bad thing with travling, missing everybody back home.


Ready for winter

Posted in Style
by Emma Elwin on 11 January, 2016

Warm in wooly grey

Coat, Boomerang. Sweater, Hope. Scarf, Acne Studios. Bag, Givenchy.

Even though I have loved our time here in the sun surfing everyday, I can’t help but to miss the winter just a little bit. I can honestly say that I am looking forward to come home to the cold and the snow. This wooly grey is what I will wear to keep me warm.


Made in USA

Posted in Style
by Emma Elwin on

The Chunky Knit

Sweater, Zady. Trousers, H&M. Shoes, Adidas. Hat, April fool.

This sweater is something that I really have a hard time not to wear. It is made and sourced here in the USA. At the moment I am pairing it with sweatpants and sneakers. Tight jeans have never felt less appealing.

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Double Standard

Posted in Life
by Emma Elwin on 10 January, 2016

Emma Elwin shares her best restaurant tip for San Diego.

Charred Broccolini.

The other day we went to San Diego to visit a restaurant called Double standard. The chef is 24 years old and makes what I call a American Italian fusion that is absolutely delicious. If you are ever in San Diego I can highly recommend a visit!

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The mushroom toast is truly amazing.

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The truffle, parmesan and chive french fries are definitely something you can not miss out on.


This old shirt

Posted in Style
by Emma Elwin on

To a pale powder blue.

I am, as you probably have suspected by now, a big fan of shirts. I always have a eye out for the perfect blue shirt,
preferably a second hand one. I like them a bit washed out, I find they fit better when the cotton is a bit washed out. This is one of my favorite shirts, I have had it for ages and so the color has gone from baby blue to a pale powder blue, which I think to be the perfect blue.

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Shirt, Lee. Jeans, second hand Levis. Bag, Givenchy. Watch, vintage Rolex. Sunglasses, Ray-ban. Shoes, Vans.

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Big knits

Posted in Life
by Emma Elwin on 9 January, 2016

The bigger the better.

This is a picture of Lisa and me from the first of January. It looks like both of us feel that the only way to choose knitted sweaters is to reason – the bigger the better. As you can see, we both live in oversized sweaters here in California.


Matt & Nat

Posted in Style
by Emma Elwin on

Matt & Nat stands for Mat(t)erial + Nature

I know we have been writing about this brand before. It is a vegan brand and so there are no animal products used in production. Another of the great things about the bags is that the linings inside all the bags are made out of 100% recycled plastic bottles. So if your looking for a new bag this spring I suggest you pay Matt and Nat.com a visit!


Powder blue

Posted in Style
by Emma Elwin on 8 January, 2016

Powder blue and washed out jeans

I am so happy that the sun has returned to Encinitas. Yesterday I was wearing my favorit pair of vintage jeans and my old powder blue shirt. I’ll show you the whole outfit later today for now, we are going on a wave hunt!


Emma Elwin is struggling to stay away from all the tasty fried food whilst in California.

Whilst we have been here in California I have been trying to stay away from fried food but without any luck. Still I have been trying to eat and drink healthy as well and luckily for me there pretty much is a juice shop on each corner here in Encinitas. This a welldoer that I love the smell of, but not so much the taste… When wheatgrass is served like this it is a lot easier to neck it! Knowing about all the benefits also makes it easier. For example, wheatgrass has twice the amount of Vitamin A as carrots and is higher in Vitamin C than oranges! It contains the full spectrum of B vitamins, as well as calcium, phosphorus, magnesium, sodium and potassium in a balanced ratio. Wheatgrass is a complete source of protein, supplying all of the essential amino acids, and more. It has about 20% of total calories coming from protein. This protein is in the form of poly peptides, simpler and shorter chains of amino acids that the body uses more efficiently in the blood stream and tissues.

When we get back home to Sweden I am going to try to grow my own wheatgrass!


Best buy

Posted in Style
by Emma Elwin on 7 January, 2016

Love at first sight

Do you have that garment that you bring with you on all your travels? I got this dress a year ago in a second hand shop in Costa Rica. And since, I have brought it along on all my trips to the sun. Every time that I make a new second hand purchase I has to be love at first sight, you know, something that makes you feel lika a million dollars but still is comfortable. This is a picture last summer, today I am wearing the dress with my new chunky knit and woolen socks.


On a rainy day

Posted in Beauty
by Emma Elwin on 6 January, 2016

Emma Elwin is catching up on work and skin care whilst the rain is pouring down in California.

Face mask, Andalou naturals.
The past two days, the rain has been pouring down here in Encinitas, so we have been cooked up inside in the sofa. Great for getting work done though! Also great for my skin, since I have been trying this new organic enzyme face mask I got at Whole Foods the other day.


Picks of the day

Posted in Style
by Emma Elwin on 5 January, 2016

Second hand is better

I am trying to stay away from all the sale that are going on EVERYWHERE! I am staying away just incase I would lose my cool. So to keep my shopping urge in shack I am browsing the second hand market instead. Which resulted in this weeks picks at Tradera Trend!


Surf, eat, sleep and repeat

Posted in Life
by Emma Elwin on 4 January, 2016

Emma Elwin is enjoy spending more time in the outdoors, which is also here new years resolution for 2016.

The days here in Encinitas are flying by! I have been thinking a lot about how it would be to actually live in a paradise like this one. How great it would be to spend more time outdoors in the sun and to be able to surf everyday! I think this is what I love so much about travling, to have time to spend in the out doors. Which is obviously made easier by the kind weather. Still nature back home in Sweden is amazing. This year I want to spend more time exploring the Scandinavian landscape more.


Gjusta Bakery

Posted in Life
by Emma Elwin on

Emma Elwin is love all the amazing food spots that California has to offer.

So far we have had an amazing time here in California! Christmas and New years we spent in Vencie beach. Besides surfing and hiking, we have been eating like kings! One of my favorite places that Lisa showed us was the Gjusta bakery were we ate our christmas breakfast. Next time we are there I am gonna try this porridge with caramelized apples!


Chunky knit

Posted in Style
by Emma Elwin on 1 January, 2016

Afternoon surf

I am practically living in this big sustainably produced chunky knit. And it might be the perfect garment to start the new year in. It works great with shorts, over dresses and with my favorite jeans. This Monday we are going to take a walk around town, do some afternoon surf and have dinner at San Diegos number one dumpling restaurant.

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Sweater, Zady. Dress, NLST army.


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