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On our minds: CK2

Posted in Style
by adakallgren on 22 January, 2016

The new Calvin Klein scent adds some filler to a gap addressing a new generation valuing fluidity in their everyday lives.

On our minds is Calvin Klein’s new unisex perfume, CK2. An (un-announced) follow-up to the modern classic CK One, CK2 features notes of wet cobblestones, violet leaf, sandalwood, vetiver and more unexpectedly, wasabi. The timely scent is adding some filler to a gap addressing “a new generation that values authenticity and fluidity in their everyday lives”, as explained by Camillo Pane at Coty which holds Calvin Klein’s beauty segment in its portfolio. The campaign, shot by Ryan McGinley, is a collage-like story referencing both genderless style and same-sex love. Read more here

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