Tid kvar —

Högsta bud —

On our minds: CK2

Posted in Style
by adakallgren on 22 January, 2016

The new Calvin Klein scent adds some filler to a gap addressing a new generation valuing fluidity in their everyday lives.

On our minds is Calvin Klein’s new unisex perfume, CK2. An (un-announced) follow-up to the modern classic CK One, CK2 features notes of wet cobblestones, violet leaf, sandalwood, vetiver and more unexpectedly, wasabi. The timely scent is adding some filler to a gap addressing “a new generation that values authenticity and fluidity in their everyday lives”, as explained by Camillo Pane at Coty which holds Calvin Klein’s beauty segment in its portfolio. The campaign, shot by Ryan McGinley, is a collage-like story referencing both genderless style and same-sex love. Read more here


No Comments

Related reading

Style — 10 August, 2020

Brand to Watch: Isa Boulder

We're obsessed with Isa Boulder's 'Hardcore Handmades' and cannot wait to see what's next.

Style — 8 July, 2020

Justice For People and Planet: Introducing Intersectional Environmentalism

In the past few weeks, activists have pushed hard for a more inclusive kind of environmentalism. We wish it wasn't needed, but with no doubt, it is.

Style — 5 July, 2020

Paid Collaboration: Transform Your Wardrobe Without Buying Anything New

One of the seven focus areas of GANT’s initiative ’The 7 Rules’ is Remake and the perks of giving old garments a second chance. Click to see how you can turn an unused sweater and a simple shirt into the most treasured garments in your wardrobe!

Style — 4 July, 2020

Brand to Watch: Tach Clothing

Hand-made in Uruguay with a vintage gone supermodern sensibility, this is Tach Clothing.