The new Calvin Klein scent adds some filler to a gap addressing a new generation valuing fluidity in their everyday lives.
On our minds is Calvin Klein’s new unisex perfume, CK2. An (un-announced) follow-up to the modern classic CK One, CK2 features notes of wet cobblestones, violet leaf, sandalwood, vetiver and more unexpectedly, wasabi. The timely scent is adding some filler to a gap addressing “a new generation that values authenticity and fluidity in their everyday lives”, as explained by Camillo Pane at Coty which holds Calvin Klein’s beauty segment in its portfolio. The campaign, shot by Ryan McGinley, is a collage-like story referencing both genderless style and same-sex love. Read more here.
Brand to Watch: Isa Boulder
We're obsessed with Isa Boulder's 'Hardcore Handmades' and cannot wait to see what's next.
Justice For People and Planet: Introducing Intersectional Environmentalism
In the past few weeks, activists have pushed hard for a more inclusive kind of environmentalism. We wish it wasn't needed, but with no doubt, it is.
Paid Collaboration: Transform Your Wardrobe Without Buying Anything New
One of the seven focus areas of GANT’s initiative ’The 7 Rules’ is Remake and the perks of giving old garments a second chance. Click to see how you can turn an unused sweater and a simple shirt into the most treasured garments in your wardrobe!
Brand to Watch: Tach Clothing
Hand-made in Uruguay with a vintage gone supermodern sensibility, this is Tach Clothing.