We stopped caring
I just spent fifteen minutes browsing the amazing website of Tangentgc. A brand that makes organic care products for clothing and shoes. One of the founders David Samuelsson is inspired by his grandpa and the great care he took of his clothes. He writes on their About page how his grandpa would spend his whole Sunday mending and caring for his wardrobe. Reading this made me think of my grandma, she was the same. She taught me how to knit, sew and how to wash silk. I am so grateful that she showed me all this. Still, I really think it’s a shame that my generation has almost no knowledge when it comes to clothing care. We did not grow up showing our clothes the respect they deserve, I hope/think that this is something that is on the verge of changing. When you know how much work and energy that goes in to each t-shirt (I did not know until two years ago) you treat that t-shirt differently.
Tangentgc has a collaboration with Filippa K (they got me hooked on the laundry soap). One of the products I would love to try next is the spot cleaning made of soy beans and sunflowers. Here is an outtake from their about page.
“His Sunday best was brushed down after use and his collars starched. When out of his wingtips, he made sure to put shoetrees in them and followed this up with contemplative polishing.
Somewhere along the way we stopped caring – presumably when mass produced, cheap, and oftentimes deficient, clothing was introduced. Due to wear and tear the mere idea of garment care seemed distant. And this came to pass over the course of just one generation or two.”
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