On our minds: & Other Stories tribute to natural beauty
&Other Stories' lingerie campaign features women with flaws.
On our minds is & Other Stories’ next campaign to shake up diversity. The “For Women, By Women” lingerie promotion was shot in the brand’s Stockholm atelier and features three prominent women on the Swedish fashion scene: cellist and model Kelsey Lu McJunkins, blogger and yoga enthusiast Helin Honung, and copywriter Ida Jagerfelt. All three women are sporting prominent “defects” such as unshaved armpits or scars – unretouched, in tribute of natural beauty. The retailer has been on the diversity radar this year with an all-trans AW15 and gay Valentines campaign preceding this – and we are excited to see what is next to come. Read more here.
Justice For People and Planet: Introducing Intersectional Environmentalism
In the past few weeks, activists have pushed hard for a more inclusive kind of environmentalism. We wish it wasn't needed, but with no doubt, it is.
Paid Collaboration: Transform Your Wardrobe Without Buying Anything New
One of the seven focus areas of GANT’s initiative ’The 7 Rules’ is Remake and the perks of giving old garments a second chance. Click to see how you can turn an unused sweater and a simple shirt into the most treasured garments in your wardrobe!
Brand to Watch: Tach Clothing
Hand-made in Uruguay with a vintage gone supermodern sensibility, this is Tach Clothing.
Paid Collaboration: How To Refresh and Repair Your Clothes in 10 Minutes Without Washing – with The 7 Rules by GANT
As the latest phase of The 7 Rules by GANT, we shed light on the simple yet efficient practices of Refreshing and Repairing your clothes without even having to washing them. You’ll be surprised of what difference it makes.