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&Other Stories' lingerie campaign features women with flaws.

On our minds is & Other Stories’ next campaign to shake up diversity. The “For Women, By Women” lingerie promotion was shot in the brand’s Stockholm atelier and features three prominent women on the Swedish fashion scene: cellist and model Kelsey Lu McJunkins, blogger and yoga enthusiast Helin Honung, and copywriter Ida Jagerfelt. All three women are sporting prominent “defects” such as unshaved armpits or scars – unretouched, in tribute of natural beauty. The retailer has been on the diversity radar this year with an all-trans AW15 and gay Valentines campaign preceding this – and we are excited to see what is next to come. Read more here.


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