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On our minds: post-Black Friday

Posted in Style
by adakallgren on 3 December, 2015

Everlane diverted the profits made during the "Black Friday" straight to their workers.

On our minds is Black Friday just passed which – as expected – saw little following from brands with ethical and environmental values. One conscious brand that chose to engage (with a twist) however was Everlane, the American brand known for their progressive transparency, which for the second consecutive year diverted the profits made during the day straight to their workers. Last year, the company (which never does discounts or sales) spent their Black Friday profits on building an outdoor recreation area for their silk supplier’s workers in Hangzhou, China. This year, the goal was to create a new employee wellness program for workers that make t-shirts in their Los Angeles factory. Read more here.

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