Tid kvar —

Högsta bud —

Emma Elwin

Notes from a Swedish stylist

Back home

Posted in Style
by Emma Elwin on 30 November, 2015

The other day

I have to day that it feels great to be back at the office! And this Monday feels even greater since the COP21 kick off this morning in Paris. It is going to be very exiting to follow the development and the result. The other day, in lack of inspiration, I was wearing all black.

Turtleneck, Lisa Yang. Jeans, Acne Studios. Sunglasses, Ray ban.

Friday mood

Posted in Style
by Emma Elwin on 27 November, 2015

Emma Elwin shares her Friday inspiration.

My Friday inspiration for today is this new label called Hillier Bartley, I love the retro flirting styling and the classic pieces she makes. I would love to look like this today. Mead more about the brand here!

Bye Miami

Posted in Life
by Emma Elwin on 26 November, 2015

Emma Elwin is one her way back home from sunny Miami.

Today I am finally heading back to Stockholm. Can’t wait to be back home! Miami has been great as always, sunny and very friendly! I truly think that being this close to the ocean is good for one’s mind. Back home, a weekend of DIY is waiting. Our apartment walls need to be painted, baseboards need to be put back and the doors are getting new handles. I’ll try to snap some pictures of the result!

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Pick of the day

Posted in Style
by Emma Elwin on

Baby it cold outside

Are you guys ready for some snow? I just can’t wait for some winter weather. One of the things I always struggle with is shoes for winter. For this year I am wishing for something like these.


Posted in Style
by Emma Elwin on 25 November, 2015

The Moorings

Shirt, Gant. Tank top, Gina Tricot. Shorts, Beyond retro.
Today is the last day for me here in Miami. Yesterday we were shooting outside of Miami at a place called Islamorada. The beach there looks like piece of paradise, if your ever in Miami I would recommend a visit to the Moorings hotel. Yesterday I was wearing my old secondhand denim shorts, my favorit shirt and a tank top. If I had to pick one garment from my wardrobe to wear for the rest of my life it would probably be this shirt. Today I am gonna visit this vegan restaurant I got recommend from our producer Nora called Jawa juice. I’ll give you guys a review later!


Come rain or come shine

Posted in Style
by Emma Elwin on 23 November, 2015

Rain or shine

Sweater, Filippa K. Trousers, Rodebjer.
Hope you all had a great weekend. Miami is really showing all her sides, it’s both sunny and rainy. The sweater I brought has been well used, not so much the shorts! This weekend has been a quite stressful but also a lot of fun. The sun is definitely giving me some well needed energy.

Knit a hat and help fight loneliness

Posted in Style
by Emma Elwin on 21 November, 2015

To help vulnerable older people

The Big Knit pays attention to the question of vulnerability among elderly. In Sweden, initiator Innocent collaborates with the Red Cross, and for every knitted hat, 2 SEK goes to Red Cross’ visiting services, where volunteers pay visits to lonely and isolated people.
Make it last talks to Marianne Falås of the Red Cross about why the campaign is important.

The Swedish Red Cross consists of approximately 900 compounds across the country. The compounds arrange different activities, for refugees, children or the elderly. Since the 1940s, the Red Cross has had “visiting services” that involves volunteers visiting people who ask for it. The Red Cross connects suitable volunteers with people who are in in some way marginalized or in need of company. The volunteers who revisits the same person for many years often become a close friend.
– There are may factors contributing to the fact that people feel alone when they reach an old age. The fact that both women and men work today is of course a positive development, but can also lead to the older generation being left alone at home. Population movements from rural to urban areas often leave older generations behind as well. Divorces are frequent. And there are of course refugees who come here on their own.
– More and more people live alone today, and when you’re a little older it can be difficult to get out for a walk. We support people who are marginalized.

Why did the Swedish Red Cross decide to team up with The Big Knit?
– We got the question and had heard about something similar in the UK. Innocent wanted to find a suitable partner that could work with the campaign in a good way.
– The ways of working with aid are different today. While it used to be common to donate old garments and send them to troubled areas in chartered planes, this is not always considered economically or ecologically sound today. Instead, the best way to help is often by donating money.

Who are the ones knitting the hats?
– We have had elderly engaged in sewing circles for a long time, in recent years they have contributed mainly to our second-hand shops. The same groups are now knitting lots of small hats.

– The people engaged in these circles are often older, and the meetings constitute social contexts for them. I myself was involved in starting up a similar group in Lindängen in Malmö, a socio-economically deprived area, where older Swedish women and often young immigrant women get together to drink coffee, knit and repair clothes. It becomes an everyday social context that means a lot to everyone involved.

What are your hopes with The Big Knit?
– Many Red Cross compounds are taking part of the project, and many more people are knitting than we would have thought. This translates into more money directed towards breaking isolation and loneliness, which is something there is a constant need for.

How is the money raised used?
– We help compounds to launch activities, and to recruit and train volunteers. We make sure to educate everyone volunteering to do visits, especially so when the meetings take place in someone’s home.

– As a volunteer you should have no expenses, so the money also goes to cover travel costs and for the volunteers to be able to buy coffee and pastry for their visits.

Who are the volunteers?
– It is mainly older women when it comes to the visiting services. This has been the case for many years. Many of the younger volunteers choose to engage in activities aimed at asylum seekers and refugees. We would love to see more young people engaging in the visiting services. There is sometimes an endurance problem–the visiting volunteers should be able to dedicate time for more than a few months. The elderly who are receiving visits often think that it’s sad when volunteers quickly disappear and are replaced.

The Big Knit is a joint campaign between Innocent and the Swedish Red Cross to help vulnerable older people. People are encouraged to knit tiny hats that fit Innocent’s smoothie bottles. The hats are added to smoothies in stores in February 2016, and for every sold smoothie, 2 SEK is donated to the Red Cross’ visit activities for the elderly.

Baby it’s cold outside

Posted in Style
by Emma Elwin on 20 November, 2015

Keeping warm

Turtleneck, Lisa Yang.
Have you guys prepared for winter? I am sort of set. Just got a hat and a turtleneck. These two garments are sort of my two must haves for keeping warm. Also I love grey knits, the work great with black, navy and white, which are mainly the color of my wardrobe. I probably should not say this being in sunny Miami but, I can not wait to get back home to snowy Sweden so I can get all cosy dressed in layers. The only thing missing now is a scarf.

Hat, Lisa Yang.

Greetings from…

Posted in Life
by Emma Elwin on 19 November, 2015

Emma Elwin is working from a different location than Stockholm this week.

…Miami! I will spend the following week here on a job. So far the weather has been amazing, but the following days it might be raining a lot. Fingers crossed the sun finds her way back. While I am here, are there any good vegetarian restaurants any of you guys can recommend?

Rêve En Vert

I’m styling my REV by Rêve En Vert tee in organic cotton for their campaign leading up to the Paris Climate Change Summit with a pair of my favorite jeans. For every tee sold on Rêve En Vert, a donation will be made to support Fashion Revolution. For those of you who are interested, get a bit more background info on the Climate Summit here.  And read more about the tee here. #sustainablestylist

Not that kind of girl

Posted in Style
by Emma Elwin on 17 November, 2015

Brandy brown

Loafers, Chloé
I have never been much for loafers, but for these brown second hand babes I might reconsider… It might be my weakness for brandy brown old leather that is pulling my leg.

Timeless classics

Posted in Style
by Emma Elwin on 16 November, 2015

One material at a time

Today our collaboration with Lisa Yang starts for real! Since both Lisa and I are crazy for timeless high quality cashmere pieces this feels like a match made in heaven. Lisa Yang is obsessed with natural materials and her strategy is to take on one material at a time. I love these fingerless gloves, they will be perfect for the Swedish winter. Check out the Lisa Yang site here!

O way

Posted in Beauty
by Emma Elwin on 14 November, 2015

Emma Elwins hairdresser has a new hot tip when it comes to organic hair care.

Earlier today I paid my hairdresser Hannah a visit. Besides having magic scissors that always makes my hair look amazing, she also use organic products that are amazing. Today she showed med this brand that is an Italian one called O way that I am going to try out!

Earl grey part two

Posted in Style
by Emma Elwin on 13 November, 2015

Keeping warm

Here is yet another one of my all grey looks. I love to just hide behind a big turtleneck, a big woolen scarf and a even bigger woolen coat this time a year.


Rock, Boomerang. Polotröja, Hope. Scarf & jeans, Acne studios. Shoes, Dr Martens. Bag, Givenchy.


Posted in Style
by Emma Elwin on 12 November, 2015

Emma Elwin is search for inspiration for spring.

I am looking for inspiration for a story I am styling for spring. One of the pictures in my moodboard is this one from the Filippa K SS16 show. I have always been week for the classic sailor look and I love the thought of just tying an old rope as a belt.

Tradera trend: Vintage boots

Posted in Style
by Emma Elwin on 11 November, 2015

These boot are made for walking

Boots from Filippa K and Tradera Trend.
Even though I still want to wear sneakers the weather is clearly telling me that it is boots season. So I thought that boots would be a perfect theme for this weeks Tradera trend picks!

See all the boots here!

Wood Wood

Posted in Style
by Emma Elwin on 10 November, 2015

One of my best buys

It feels like my sense of fashion is fading. The only thing I care about when I dress in the morning is being comfortable. All I want to wear are lose jeans and big knitted sweaters like this one from Wood wood. This might be one of my best buys ever.

Pick of the day

Posted in Style
by Emma Elwin on

Rusty wool

Jacket, Margaret Howell.

In my book Margaret Howell can do no wrong. This piece is all I want in a wool jacket. Classic cut, durable material and pockets.

Wardrobe clean out

Posted in Style
by Emma Elwin on 9 November, 2015

Altuzarra och Stella McCartney

Sandals, Altuzarra.

I have been meaning to put somethings on Tradera Trend for a while now. And here is the first round!


Bag from Stella McCartney. Bike from Bike ID

Easy living

Posted in Style
by Emma Elwin on 6 November, 2015

No more tight jeans

Sweater, Lisa Yang. Trousers, Stella McCartney.
Right now I only want comfortable cloths on when I dress in the morning. Can’t imagen wearing tight jeans ever again…

Knitted friday

Posted in Style
by Emma Elwin on

Emma Elwin is recycling some old inspiration today.

Today’s outfit inspiration is from a fashion story I styled a while back for Styleby. So today I am wearing knits from top to toe.

Dinner detour

Posted in Style
by Emma Elwin on

Walking around will Scholl

Here is the video from our adventure we had with Scholl the other week. My dad called me the other day and said that his knees had been hurting, and that after reading my previous post he went and got the GelActiv soles. And, he said, the pain disappeared! Just remember to recycle your insoles.

This post is presented in collaboration with Scholl.

Cardboard furniture

Posted in Style
by Emma Elwin on 5 November, 2015

Share your best tips

The past month I’ve slept on friends’ couches. I’m moving a wall in my apartment. To be honest, if I would have known how long it would take, how the first constructor worker decided to disappear, and if I would have known how much time and work just tearing down a wall would be, I probably would not have embarked on this journey.

But I did, and now it’s almost finished–and my living room is now spacier than before! The dimensions really change the whole room, and I need to rethink some of the furniture. Since before, I’ve decided to decorate only with vintage or sustainable furniture. Right now I’m obsessed with a Spanish brand offering cardboard furniture.

All their products are renewable made entirely out of cardboard. The pieces are packed flat for shipping and are water-resistant. They are also recyclable–which means no mess with the landfill.

This post is presented by Serla and their concept #smågrönasteg where they encourage you to share your best tips on making everyday greener with the hashtag #smågrönasteg. Read our first post here

Thanks for sharing!




Posted in Life
by Emma Elwin on

Emma Elwin is preparing for her next surf trip that will go to...

It is now thirty-seven days left until we leave for a month away in Cali. Sun, surf and work. Really can’t wait to see the coast line, from San Diego to Venice beach! Anything that one can’t miss on their first visit to California?

Faux fur

Posted in Style
by Emma Elwin on

This pinkish one

I am stuck on my couch today fighting of a cold. Right now I am at war with the thousands of banana flies that have moved in to the apartment whiles we have been away. But I not writing to talk about flies or my cold. I would like to talk to you guys about fake fur. If your thinking of buying one for winter, I beg of you please have a look at the amazing fake fur coats that designers like Stella McCartney and Filippa K made for there autumn collections! I love this pinkish one on the picture from Filippa K.

Pick of the day

Posted in Style
by Emma Elwin on 4 November, 2015


Scarf, Lisa Yang.
The time has come to abandon my canvas sneakers and switch them to boots and thick socks and a warm cashmere scarf.

Tradera family

Posted in Style
by Emma Elwin on

Today launching Tradera Family

As an extension to Tradera Trend we are today launching Tradera Family for the little ones. My favorite pick of the day is this long sleeved body made of organic cotton from Newbie. Buying second hand is not only kind on the wallet but also good for the environment.

A cow's life length is 15-20 years. The milk cows will most likely only reach the age of five. At this age she is either slaughtered for her meat because of her body being worn out and no longer able to produce milk. Or she is sick or injured, which leads to the same destiny, slaughter. This is her life. Her only purpose is to feed us, to be a product to please humans.

Imagine only yesterday giving birth to a child, a little boy. After only 24 hours together someone takes him away from you. And the boy you gave life to will only live to be 18 months old.

This is the reality for most milk cows. After they have given birth they spent the next two to three months being milked by a machine. After the three months have passed, they get inseminated again to keep the production of milk going.

A cow’s life length is 15-20 years. The milk cows will most likely only reach the age of five. At this age she is either slaughtered for her meat because of her body being worn out and no longer able to produce milk. Or she is sick or injured, which leads to the same destiny, slaughter. This is her life. Her only purpose is to feed us, to be a product to please humans.

We have put ourselves; the humans’ needs and desires; first for so long. And look where it has taken us.

Many see the cows as products made to feed us. And I wish for nothing more than that we change our way of relating to animals. A first step: not to see them as food. Becoming vegetarian or vegan is the simplest and most important thing our generation can do for animals and our planet. Let’s not think about ourselves anymore, let’s think about nature, animals well-being and the future for our great great grand kids. What will we leave behind?

I know it might be a lot to ask. But just for a few seconds, try to see life through her eyes.

Small changes for us are life changing for her.

There are so many options to milk (like oat milk) and since I have been a happy vegetarian for almost four years I am now continuing life cutting out dairy products too. First out is a cooking class.

Picture from the documentary Cowspiracy.

In the cold cold night

Posted in Style
by Emma Elwin on 2 November, 2015

When the darkness comes to Stockholm Emma Elwin tend to avoid bright colors in clothing.

Knitted set, MM6.
When the darkness comes to Stockholm I tend to avoid dressing in white. This is something I really wish to change, I love wearing shades of white from top to toe. And if there any time of the year one needs some extra light it is in the autumn. So here are five timeless knitted garments to snuggle up with in the cold.


Turtleneck, Margaret Howell. Sweater, Chinti and Parker. Skirt and hat, Stella McCartney.

Two things that Emma Elwin loves this autumn is a nurturing facial cream and a spicy perfume.

Perfume, Björk & berries. Face lotion, Aesop.
Two things that I love this autumn is a thick nurturing facial cream and a spicy perfume.

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