Swedish fashion brand Hope teams up with perfume brand AGOINST to create a scent.
Swedish fashion house Hope and perfume brand AGONIST has teamed up to do a perfume and three scented candles together. Focusing on “the brave creative spirit”, Hope and AGONIST hope that the products will encourage individuality.
How did the collaboration between Hope and Agonist come about?
– We have always regarded fragrances as invisible fashion and it was interesting when we came in contact with AGONIST, who also puts much emphasis on the individual, on details and on quality. Working together to develop fragrances based on our common values was very inspiring, says Ann Ringstrand from Hope.
How did you transfer hands-on expressions such as individuality and style, normally associated with fashion, to a scent?
– It’s about working carefully with the composition of the different notes to create a clear accord that sets the tone for the olfactive experience, and creates the character and individuality of the scents, says Christine Gustafsson and Niclas Lydeen of AGONIST.
What are some important factors in making the fragrance industry more sustainable?
– By using the best quality of raw material and create long lasting scents. Atmospheric scents that inspire and linger.
Editor’s Pick: The All-Vegan Wishlist
Why not spend this time of solitude and reflection to discover some great new products that are not only vegan, but 100% chic?
RUS Summer Knits On Our Minds
Fight the quarantine boredom by reading our interview with RUS sisters Pati and Inés, discussing their new SS20 collection, family affairs and sustainability.
Conscious Collab: Wood Wood x Katharine Hamnett London
Thanks Wood Wood for making this collab, giving us a chance to talk more about super-cool sustainability activist Katharine Hamnett.
Leather, vegan leather, no leather?
We're scratching the surface of this hot topic and interview Sandqvist’s sustainability manager, Henrik Lindholm, for some inside insight.