Swedish fashion brand Hope teams up with perfume brand AGOINST to create a scent.
Swedish fashion house Hope and perfume brand AGONIST has teamed up to do a perfume and three scented candles together. Focusing on “the brave creative spirit”, Hope and AGONIST hope that the products will encourage individuality.
How did the collaboration between Hope and Agonist come about?
– We have always regarded fragrances as invisible fashion and it was interesting when we came in contact with AGONIST, who also puts much emphasis on the individual, on details and on quality. Working together to develop fragrances based on our common values was very inspiring, says Ann Ringstrand from Hope.
How did you transfer hands-on expressions such as individuality and style, normally associated with fashion, to a scent?
– It’s about working carefully with the composition of the different notes to create a clear accord that sets the tone for the olfactive experience, and creates the character and individuality of the scents, says Christine Gustafsson and Niclas Lydeen of AGONIST.
What are some important factors in making the fragrance industry more sustainable?
– By using the best quality of raw material and create long lasting scents. Atmospheric scents that inspire and linger.
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