Tid kvar —

Högsta bud —

Swedish fashion brand Hope teams up with perfume brand AGOINST to create a scent.

Swedish fashion house Hope and perfume brand AGONIST has teamed up to do a perfume and three scented candles together. Focusing on “the brave creative spirit”, Hope and AGONIST hope that the products will encourage individuality.

How did the collaboration between Hope and Agonist come about?  
– We have always regarded fragrances as invisible fashion and it was interesting when we came in contact with AGONIST, who also puts much emphasis on the individual, on details and on quality. Working together to develop fragrances based on our common values was very inspiring, says Ann Ringstrand from Hope.

How did you transfer hands-on expressions such as individuality and style, normally associated with fashion, to a scent? 
– It’s about working carefully with the composition of the different notes to create a clear accord that sets the tone for the olfactive experience, and creates the character and individuality of the scents, says Christine Gustafsson and Niclas Lydeen of AGONIST.

What are some important factors in making the fragrance industry more sustainable?
– By using the best quality of raw material and create long lasting scents. Atmospheric scents that inspire and linger.

Buy the collaboration here or here.


No Comments

Related reading

Style — 17 February, 2020

What House of Dagmar Realized After Measuring Their Footprint for Three Years

For pre-fall 2020, House of Dagmar introduces a Good Choice-tag – a label that guarantees a garment’s green credentials.

Style — 13 February, 2020

Editor’s Pick: Be Your Own Valentine

It’s Valentine’s Day tomorrow! To celebrate, we’ve picked out some sweet, sexy, stylish (and sustainable) pieces to give to your no. 1 person — yourself.

Style — 12 February, 2020

Gemme Is the New Fashion Rental Service that Makes Us Believe In the Sharing Economy

We talk to Emelie Gustafsson Maistedt — the woman behind the new techy solution that lets you share your wardrobe, and make money off it.

Style — 10 February, 2020

Gant Talk with Make it last – See You on Friday!

Join our founders on Friday as they give a GANT Talk on Sustainable Fashion.