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On our minds: the new Barbie

Posted in Style
by adakallgren on 3 November, 2015

The duo wanted to create Barbies that challenge the perception of “perfect” femininity.

On our minds is Barbie’s new unisex wardrobe fix brought forward by multi-creative practitioners Ava Nirui and Alex Lee. Remembering the mixed feelings they had towards their childhood dolls, the duo started to envision Barbies influenced by modern day de-gendered fashion norms, erasing the conventionally sexualised Barbie look. And what better way to do so than to dress them in miniature recreations of Hood by Air, Eckhaus Latta and VETEMENTS? Much like the progressive and open-minded aesthetic of these brands (chosen for their positions at the forefront of modern gender-neutral fashion) Nirui and Lee wanted to create “Realistic Barbies” that challenge the perception of “perfect” femininity. Read more here

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