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Kate Winslet negotiates her contract with L’Oréal so that her campaigns will not be airbrushed.

On our minds is the latest retouching rage with celebrities such as Kate Winslet and singer/actress/model Zendaya dismissing past and refusing future retouching of their bodies in fashion and beauty shots. Winslet recently negotiated her contract with L’Oréal so that the campaigns she is fronting will never be airbrushed; and Zendaya just took to Instagram to share her discontent with how her (19-year old) body was manipulated in a Modeliste magazine editorial. Both stars point at their responsibilities towards younger women and their dedication to promote confidence and self-love amongst the new generations – which seem increasingly immune to manipulated beauty. Brands: take note.


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