Sustainability and profitability are not opposites
Luxury producer Kering shows that profitability and sustainability is a match made in heaven.
This week, French luxury and sports producer Kering SA reported a third-quarter revenue growth, which is above that of various analysts’ predictions. Kering, a group consisting of both luxury and sports brands such as Saint Laurent, Stella McCartney and Puma, is an important player in the fashion industry, as it emphasizes sustainable business as equivalent to smart business. Kering states that whilst other companies’ talk about sustainability has a lot to do with “reputational risk management”, Kering has in fact implemented actions to make their business more sustainable. An example of this is their Environmental P&L – a proactive tool that measures all of their brands’ environmental footprint, which further enables the brands to deal with the environmental challenges that are facing the industry today. Good news, in other words, with such an influential player in the fashion game proving that sustainability and profitability are not opposites.
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