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Emma Elwin

Notes from a Swedish stylist


Bobble Hats for a Good Cause

Posted in Style
by Emma Elwin on 19 October, 2015

Bobble hats for a good cause

My granny taught me how to knit. I used to sit and watch her as she created magical things for us to wear, so it was a big deal for me when she taught me how it was done. I knew it was knowledge passed on for generations: her mother was a knitter, her grannie too.

I started off with scarves. I made a whole lot of scarves. Then I tried to knit a bobble hat. It turned out… asymmetric? To use a nice word. But then again, isn’t that what makes handmade things special: the small inconsistencies, making the things unique.

Today I want to tell you about innocent’s project The Big Knit. Since ten years back, innocent has engaged people in knitting small hats for their smoothie bottles. It might sound like an odd thing to do, but it’s connected people from all over, and raised about 35 million Swedish kronor to charities supporting the elderly. Recent studies show that as many as 70 percent of the elderly suffer from loneliness, and innocent supports initiatives aiming to change that. Once a bottle with a hat gets sold, money is donated; in the UK, to a charity called Age UK and in Sweden to The Red Cross and its activities for the elderly.

In the UK alone, 5 million hats have been knitted since the start in 2003 (!). Now the campaign has reached Sweden and it’s time to see how many bobble hats will come out of this crazy cold country.

Innocent encourages you–beginner or total knit pro–to bring out your knitting needles, make your tiny hats and put them in the post before 4 December 2015. In February next year, they’ll be put on innocent bottles in stores, and for every bottle sold, 2 SEK is donated to the Red Cross.

Read more on denstorastickningen.se and watch our tutorial here.
This post is presented in collaboration with innocent. 


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