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Emma Elwin

Notes from a Swedish stylist


Resole shoes

Posted in Care by Tangent GC
by Emma Elwin on 30 September, 2015

Give your shoes some lovin'

This is a friendly reminder to prepare your shoes for winter. Resole and check the heels if they need changing.


Chanson d’automne

Posted in Inspiration
by Emma Elwin on 29 September, 2015

Emma Elwin shares one of her clothing care tip for traveling.

Blouse, Old touche. T-shirt, Filippa K. Trousers, Stella McCartney. Linen water, Washologi. Bag, Pop vintage. Knitted sweater, Gant Rugger. Trousers, Marget Howell. Shoes, Celiné. 

This is part two of the art of packing. My next tip is quite simple. If you are traveling and don’t have a washing machine at hand. Simply try to air your cloths after using them. If you have a scented spray to re-fresh clothing spray the garment after it has been aired.


Feeling blue

Posted in Inspiration
by Emma Elwin on 26 September, 2015

Emma Elwin's wardrobe is mostly blue and... Blue.

The other day when I was packing down my wardrobe and I realized something. The majority of my clothes has gone from black to blue. Everything in my wardrobe is pretty much a shade of blue, without me really realizing it. I found this when I googled the color:

Blue is sharply refracted by the eyes. This causes the lens to flatten and to push the blue image back. We perceive that blue areas are receding and smaller.


Recommended reading

Beauty — 28 March, 2017

How do you #LiveRAW?

Did you know that your hair can be the start of a more sustainable lifestyle? Join the movement!

Beauty — 28 March, 2017

Sustainable checklist: 15 ways to #LiveRAW

There are many little things you can do to #LiveRAW. Check out our sustainable checklist!

Style — 28 March, 2017

"We need to change the way we interact with nature"

Tretorn and Naturkompaniet joins forces to enable a more sustainable brand-to-retailer experience. The result: A rain jacket from the sea.

Filippa K Circle — 27 March, 2017

"We have to change. I’m an idealist so I believe we can do it"

Filippa K Circle invites inspiring people to share their current mindsets. This week, artist Christiane Spangsberg shares her thoughts.


Lucio Silla

Posted in Outfits
by Emma Elwin on 25 September, 2015

First Opera ever

I am so happy to, for once, be all dressed up and in HEELS. Soon we will be on our way to the royal castle to watch our first opera ever. Lucio Silla by Mozart! I’m super exited!!!

367A6592

Jumpsuit, The Row. Belt, H&M Conscious. Shoes, Manolo Blahnik.


Bringing beanie back

Posted in Inspiration
by Emma Elwin on 25 September, 2015

The weather is really trowing Emma Elwin for a loop. One minute the rain is pouring down and the next the sun is out.

The weather is really trowing me for a loop. One minute the rain is pouring down and the next the sun is out.


Casual Friday

Posted in Outfits
by Emma Elwin on 24 September, 2015

The light

Dress and sweater, Granit. Shoes, Gant.
I have sort of a casual Friday going on here at the NEW office (look at the light)!!! Feels great to be able to wear a dress in the end of september. This one is made of organic cotton. I’ll show you guys some pictures as soon as we have gotten everything in it’s place!


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