DARE is the fashion project that enables consumers to change the style of their garments when they urge for something new.
DARE is one of brilliant designer Julie Helles Eriksen’s several projects. It enables an extended lifetime of specific garments, as they are changeable when the user has the urge for something new. In this way, one garment is given multiple lives, which hopefully extends the usage of it. Julie and her companions behind the project hope that this can lessen the consumption; that instead of buying a new garment, the consumer can give her existing clothes a new style. The clothes are equipped with instructions on how the user can change the style of the garment, but there is also a warning that once the style has been changed, it cannot be changed back. Finally, once the garment has been totally worn out, it can be biodegraded.
Check Out (and Bid On!) Some of GANT's Most Precious Vintage Pieces
As a first step in GANT’s newly launched sustainability initiative, The 7 Rules By GANT, the brand auctions out some collector’s pieces from decades back. Want them in your wardrobe?
Textile Innovation: Soon You Can Be the First to Wear Circulose
With Re:newcell’s Circulose fiber, fashion recycling has taken a giant leap forward. This March, you’ll find the new material in H&M stores worldwide.
What House of Dagmar Realized After Measuring Their Footprint for Three Years
For pre-fall 2020, House of Dagmar introduces a Good Choice-tag – a label that guarantees a garment’s green credentials.
Editor’s Pick: Be Your Own Valentine
It’s Valentine’s Day tomorrow! To celebrate, we’ve picked out some sweet, sexy, stylish (and sustainable) pieces to give to your no. 1 person — yourself.