DARE is the fashion project that enables consumers to change the style of their garments when they urge for something new.
DARE is one of brilliant designer Julie Helles Eriksen’s several projects. It enables an extended lifetime of specific garments, as they are changeable when the user has the urge for something new. In this way, one garment is given multiple lives, which hopefully extends the usage of it. Julie and her companions behind the project hope that this can lessen the consumption; that instead of buying a new garment, the consumer can give her existing clothes a new style. The clothes are equipped with instructions on how the user can change the style of the garment, but there is also a warning that once the style has been changed, it cannot be changed back. Finally, once the garment has been totally worn out, it can be biodegraded.
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