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Sustainability within fashion will be a given and a must

With your head on the moon and your feet stuck on the dance floor – that’s the feeling Cheap Monday is aiming at with their spring 2016 collection.

How would you describe the inspiration for the collection to your best friend?
– Imagine a nuclear hippie explosion happening only inside your head. The collection has pops of bright colour, new shapes, forms and graphics that make you feel like your head is on the moon but your feet are stuck on the dance floor.

Photos by Beata Holmgren for Rodeo.net

Is there any specific part of the collection that you would like to uphold regarding its sustainability?
– As part of the H&M group, sustainability is one of our key focus areas. The long-term goal is to reduce the impact we have on the environment and proactively seek out ways to do more good. This is a process we have already started and continue to put even more focus on.

How do you think sustainability in fashion will evolve within the nearest future?
– I think that sustainability within fashion will be a given and a must, something that’s just there. Our consumers, the younger audience and those who is young by heart will definitely request this. I also think it will be given not only in fashion but within interior, food and everything surrounding us.


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