Tid kvar —

Högsta bud —

Emma Elwin

Notes from a Swedish stylist


On my desk

Posted in Style
by Emma Elwin on 31 August, 2015

Emma Elwin is planing the autumn on Make it last and wants to hear you point of view!

After a very productive weekend I’m very happy to get back to work. This week I’m extra excited since were planning the features for the autumn on Make it last. We would love to hear your point of view! What would you like to see more of on Make it last?


Under the same sun

Posted in Style
by Emma Elwin on 30 August, 2015

Emma Elwin is loves her eco-friendly bikini made by 86% REPREVE polyester and recycled plastic bottles.

Bikini, Under the same sun

I love this brand! They make eco-friendly yoga-, surf- and beach wear. The eco-friendly fabric is made by 86% REPREVE polyester and recycled plastic bottles. Designed in Sweden, 100% made in downtown LA.


Miles away

Posted in Life
by Emma Elwin on

Emma Elwin is dreaming of her happy place.

My mind is miles away today, more exactly: the coast of Northern Spain. Thank you Surfakademin for this beautiful picture. Now I am going to clean the apartment and do some well needed laundry. Wish I was walking on a empty beach instead.


Recommended reading

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Snapshots From the Office

What the Make it last team is wearing right now.

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Learn How To Extend the Lifetime of Your Wardrobe

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Grandma knit

Posted in Style
by Emma Elwin on 29 August, 2015

Grandma knitt

If there is something I love to wear it is cozy knitted sweaters. I try to invest in timeless ones in netural colors that works with everything else in my wardrobe. This one is perfect for the indian summer nights we are enjoying here in Stockholm right now. I reminds me of the kind of sweaters my Grandma would knit. Read more about Boomerangs CSR work here!

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Sweater, Boomerang.


How to decrease the water usage

Since it is World Water Week in Stockholm, I thought what better than to make a post about how to decrease the water usage for your wardrobe. This will not only be beneficial for the environment but also for the quality of your clothes in the long run. You see, what a lot of people don’t realise is that they wash their clothes way too much, which makes the clothes’ life cycle a lot shorter than if you use other ways of cleaning them. Here are my top four tips on how to care for the wardrobe without using a washing machine. 

1. Try to avoid buying garments that demand a lot of water to be produced, such as conventional cotton and silk.

2. Think twice before you wash your clothes. A lot of people tend to wash their clothes to much. Try to air your clothes instead. I often spray my clothes with lavender water before I air them. If you want to really get rid of unwanted body scent spray on some vinegar water.

3. Spot cleaning is a brilliant way to clean clothes that might not need a full wash.

4. Wearing thin undergarments to protect items that might be difficult to wash and absorb sweat. If you still feel that your garment is in great need of a washing, hand wash or use low temperatures on your washing machine – and environmental friendly washing products. 


Oi sailor

Posted in Style
by Emma Elwin on 27 August, 2015

Cool rope details

I really liked the rope details on the Carin Wester sailor inspired ss16 collection the other day. A detail that one could easily adopt yourself to update a look!

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Here you see Fia in beautiful summer hair.

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Bags with rope details.

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Instead of buying one, rent!

Last day of fashion week with my beloved shirt i decided to try the new lease concept Filippa K launched as part of the brand’s sustainability efforts. Selected garments from both the women’s and men’s collections showcased in Stockholm yesterday are available for rent directly on the campaign site. The purpose of Lease to Look is to invite customers to more conscious consumption patterns, and the concept is the latest action in Filippa K’s business strategy – to adapt to a circular business model.

Lease the Look will be offered through Filippa K’s online stores in Sweden, Denmark, Finland, Belgium, Germany and the Netherlands. Renting a garment for four days will cost 400 SEK, a price that includes transportation and laundry.

So for you next event rent a runway look here instead of buying a new one!

#leasethelook #filippakss16

photo: Frida Möller / Studio Emma Svensson

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Day two: the shirt

Posted in Style
by Emma Elwin on 26 August, 2015

Levis 501 jeans and kitten heels

Day two in one of my favorite shirts! Yesterday I paired it with my secondhand Levis 501 jeans and kitten heels. The accessories and shoes are quite timeless in my opinion and really make the look more suited for fashion week. For a normal week day I would probably just wear my Vans and a big canvas bag.

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Shirt, Filippa K. Jeans, Beyond retro. Bag,Givenchy. Watch, Vintage Rolex. Shoes and sunglasses, Stella McCartney.


Last day of FW

Posted in Style
by Emma Elwin on

Girls in blue denim

Today is the last day of Stockholm, short but sweet. In a few minutes I am going the first show of the day! Almost as inspiring as the shows is to see what the fashion people are wearing for the day. Yesterday my eye fell on this girls in blue denim and killer heels.


Filippa K SS16

Posted in Style
by Emma Elwin on 25 August, 2015

A camera filed with pictures

Earlier today me and Lisa had the great plesure to see the Filippa K SS16 fashion show at Bonniers konsthall here in Stockholm. I think coming home with a camera filed with pictures is my favorite part of fashion week. Here are some of my favorite looks. This denim jacket really caught my eye, I might be one of my investments for spring.

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I love the layering of the really basic garment.

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A beautiful beige power suit.

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You got to love the wide trosers and a long tunic.

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Filippa K always make a killer jumpsuit which in my book is way cooler than a party dress.

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This is my favorit skirt from the show.

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I love this polo shirt with a zipper.

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The beauty look was naturally beautiful made by the best beauty team, Igna and Henrik.

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Style lobotomy

Dressing for fashion week is nothing I love. It always feels like I end up going through some kind of style crisis. So this week, Lisa and I where talking about what to wear, and we came up with the idea for me to wear the same garment for these three days. Picking the garment was easy! I love this silky navy blue shirt and it pretty much works with everything in my wardrobe. This is how I wore it yesterday.

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Shirt, Filippa K. Skirt, Altuzarra. Bag, Micheal Kors. Sandals, Nilson shoes. Bracelet, Ole Lynggaard.


Fashion week essentials

Posted in Beauty
by Emma Elwin on 24 August, 2015

Check out Emma Elwin's fashion week beauty essentials for the season.

My fashion week beauty essentials this season: this amazing curl cream and a spicy sent.


Only Monday

Shirt, Boomerang. Shorts, Vintage.
This weekend I have been planting flowers, enjoying the sun and swimming with Stellson and my boy. It’s only Monday but I already long for next weekend. I have finally found a checked shirt that I will keep forever. It’s the perfect color and pattern. Works all year around and it is from the sustainable brand Boomerang.


Caper blossom

Posted in Beauty
by Emma Elwin on 21 August, 2015

Emma Elwin has discovered a new sustainable hair care brand. Made with natural ingredients and 100% clean energy.

My hair has been trough a lot this summer. Surf, sun and saltwater. So I was very happy when my hairdresser Hannah showed me this sustainable hair care brand called Davines. The brand uses high grade, natural ingredients. And several years ago Davines adopted a Zero Impact® policy (carbon-neutral) for the package of there Haircare line. If that is not enough every product formulated, designed and produced by Davines is obtained with 100% clean energy. And it has brought my tired hair back to life.

Read more about the brand here!


Seven days in Mexico

Posted in Life
by Emma Elwin on 20 August, 2015

After a amazing week of work in Mexico city I am back Stockholm. I have to say that it feels darn good to be back home!

After an amazing week of work in Mexico city I am back in Stockholm. I have to say that it feels darn good to be back home! I have a few pictures I would like to share with you guys from Mexico, but before that I am going to the see the Granit Autumn collection. It’s one of my favorite stores when I comes to interior, and also they have a great view on sustainability!

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Sweater, Rika.


And good quality

I don’t care too much for bags, to be honest I would rather not carry one. But the few I have, I’ have chosen for their timeless looks and good quality. Here are some classic bag styles that work perfect for a work day! Check out my picks on Tradera TREND!


Last Sunday

Posted in Style
by Emma Elwin on 16 August, 2015

Amazing people and food!

This is a picture from last Sunday, we spent the day by a lake outside of Stockholm in my favorite vintage jeansshorts. Right now I am actually in Mexico City for a few days work. Everything is amazing here especially the peolpe and the food! But still, I can’t help but feeling a bit home sick.


Weekend inspiration

Posted in Life
by Emma Elwin on 15 August, 2015


Longing for the ocean

Posted in Life
by Emma Elwin on 14 August, 2015

It has been less than two weeks with no surfing, and I am already staring to feel such surfer's withdrawal.

It has been less than two weeks with no surfing, and I am already staring to feel such surfer’s withdrawal. This summer I have been doing some thinking and have come to the conclusion, I need to move somewhere where I can have surf in my every day life. The only question now is: where to settle?


Dancing shoes!

I am green with envy, just look at these beautiful ballerinas. I wish I had a pair of beige ones just like these!


Preparing for fashion week

Posted in Style
by Emma Elwin on 13 August, 2015

I'm taking these bad boys out for a walk!

Since I am knocking down a wall in my apartment I am starting to get my things ready for Stockholm fashion week already. It is time to take these bad boys out for a walk!


Back to basic

Posted in Style
by Emma Elwin on 12 August, 2015

The perfect base

Here is a picture from yesterday’s shoot with Granit. You all probably know by now that I am a sucker for great basics so this shoot was a match made in heaven!


San André

Posted in Style
by Emma Elwin on 11 August, 2015

Two weeks ago we visited this small beautiful village in Northern Spain called San André. I fell in love with the color of this old car.

Two weeks ago we visited this small beautiful village in Northern Spain called San André. And I fell in love with the color of this old car. Might paint my living room in this pale green!

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Jacket, Secondhand. Jeans, Levis/Beyond Retro. Sweater, Hope. Shoes, Vans.


Kick starting autumn with Tradera TREND

Posted in Style
by Emma Elwin on 10 August, 2015

New season, good old clothes!

After a summer break, it’s finally time to start updating Tradera TREND again! I have just done a big wardrobe clean out and I’m selling some of my things. See them all here!


Back to work

I am so exited, today we are shooting a new brand for Make it last that have a collection of sustainable amazing basics. Today we are also starting Tradera Trend again after a few weeks vacation! Check it out here!


Endless summer

Posted in Style
by Emma Elwin on 9 August, 2015

Summer all year

I can’t express enough how happy walking around in a big shirt, shorts and sandals make me. Might have to move to a warmer place…

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Shirt, Gina Tricot. Jeans, Vintage. Bag, Palma. Sandals, K.Jacques. Necklace, Biarritz.


Ulriksdal

Posted in Life
by Emma Elwin on 8 August, 2015

Yesterday me and Lisa went to Ulriksdals gardens to get some plants for a shoot next week.

Yesterday me and Lisa went to Ulriksdals gardens to get some plants for a shoot next week. It was a very inspiring hour, think I’m gonna go on a flee market hunt for similar chairs like these ones.


Road Trip Part One

Posted in Life
by Emma Elwin on 7 August, 2015

I didn't really have any plans for the summer but I knew one thing I wanted to surf. After a quite stormy spring I also thought myself to be in great need of some inner peace. So when I got to suggestion to go on a yoga trip to France I saw my chance to make two things happen. A road trip on the coast of France down to Biarritz and to finish in my beloved Galicia in northern Spain.

I didn’t really have any plans for the summer but I knew one thing I wanted to surf. After a quite stormy spring I also thought myself to be in great need of some inner peace. So when I got to suggestion to go on a yoga treats with Yogiakademin to France I saw my chance to make two things happen. A road trip on the coast of France down to Biarritz and to finish in my beloved Galicia in northern Spain.

It is not until I sit on the train taking me from Paris to Rennes that I realize that I have three weeks of holiday in front of me. The following week will be spent at a chateau outside of Bretagne with Yogiakademin, and since I have been working non-stop, still working when my ride to the airport is calling me from downstairs, I haven’t yet read about the trip and what to expect of it.

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I arrive at a magnificent castle; the garden is in bloom and the view of the french country side is calming for the mind. Outside the castle chapel I meet up with my friend and old co-worker from Elle, Josephine. She and a few others has just finished an hour of meditation. Her eyes are shiny and she looks more at peace than I ever think I have seen her. She is followed by our yoga instructor Josefin Bengtsson who tells me that later on that evening we are about to enter a noble silence which in our case is 40 hours of not talking. All the other participants arrived two days ago and so I have to say I am a bit stressed about not being able to talk to anyone for the next two days.

After changing in to my yoga clothes we head back to the big garden where the whole group has gathered on the grass in the sunset for the last yoga session for the day. The sun is soft against the skin and the sound from birds and insects around me makes it easier to leave work and to-do lists behind to really try to focus on the here and now.

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Later on that evening we have a ceremony for us entering the silence. At first I am a bit unsure about being silent for 40 hours, but by the next morning I find myself really enjoying it. Instead of time and energy spent on the people around me, I am a hundred procent focused on myself. My own thoughts and feelings. After the fortieth hour has past I even miss the silence!

Every morning at the castle starts with hours meditation and yoga, followed by breakfast, a nap or maybe a walk around the beautiful grounds of the castle. Around 11AM there is a another yoga session followed by lunch and free time. During the week I find myself feeling more and more calm, and I want to say safe. There is a very loving energy n the group, everybody really contributes to making the week quite special. And all the yoga, meditation and different mental exercises are not only making me feel closer to the people around me; they make me feel closer to myself.

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During a session with the Holistic Health Coach Filippa Salomonsson I find myself seeing life in a new light. And by the end of the session I come to realize that my dreams are closer to reality than I might have thought. This week is not just a physical journey – it is also very spiritual. I not only improve my yoga practice, I also adopt the calmness of the french country side, eat like a queen and get myself a list of life goals.

Might have to go on the Yoga retreat they are hosting in Biarritz this September or maybe Big sur!


Sun dried tomatoes

Posted in Life
by Emma Elwin on 6 August, 2015

Emma Elwin tried a new recipe the other day!

I tried a new recipe the other day! Mushrooms fried in olive oil with sun dried tomatos, garlic and spinach. I toped it with some goat cheese parmesan and red onion. Delicious!


Emma have had a music project this summer!

This summer I have had a little music project! I always wanted to be able to play a instrument the Ukulele, so four weeks ago I went and got myself a Ukulele! I now know 6 cords and the Elvis version of Only fools rush in. I am hoping that Lisas dad, who is a dedicated Ukulele-player, will teach me some new ones! Also how to work different strumming patterns out. Do any of you play the Ukulele??


The easy road

Posted in Style
by Emma Elwin on 5 August, 2015

I won't take the easy road

Here are some pictures that my friend Adam took of me on my favorite beach in Galicia. Looking at these pictures really makes me want to go back to the peaceful and calm beach!

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Shirt, Gant. Jeans, Levis/Beyond retro. Sandals, K.Jacques.

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Jacket, second hand.

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Photographer: Adam Klingeteg


The last night in Spain

Posted in Style
by Emma Elwin on 4 August, 2015

Perfect for traveling

This picture is from this Saturday’s evening in A Coruña. The blouse is a vintage find I got from one of the best second hand stores here in Stockholm called Old Touch. It’s one of those tops that works with everything in other words perfect for traveling.


Meat free monday

Posted in Life
by Emma Elwin on 3 August, 2015

One thing Emma loves about being back home is cooking again in her own kitchen.

One thing I love about being back home is cooking again in my own kitchen. Earlier this evening I made an old favorite of mine: haricot verts, puffed quinoa, sunflower seeds, black pepper and goat cheese parmesan. Perfect with a sallad or pasta.


Back in town

Posted in Style
by Emma Elwin on

My roadtrip trough France and Spain

After three weeks on the road I have finally landed in Stockholm again. Feels good to be back at the office with a camera filled with pictures! Can’t wait to tell you about my roadtrip trough France and Spain! Here is a picture of my favorite outfit from a evening in my new favorite village San André.

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T-shirt, H&M. Jeans, Vintage Levis/Beyond retro. Watch, Ice. 


This summer I finally did it, I almost did a cheaty five. Of course I don't have a picture to prove it but my toes wear 8 centimeters from the surfboards nose.

This whole summer I had one goal. To finish my Sony Challenge. To do a trick that I have never done before on a surfboard. I spent a week in Biarritz and the another one in Galicia surfing ever chance I got. There really is no words to describe how I feel about surfing and how I make one feel to fly over the water on a wave. The world really disappears and you can’t do anything else but smiling.

And one of my last days i Galicia I almost did it. A cheaty five. My toes wear 8 centimeters from the surfboards nose!

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Here is me being very happy about walking on water.

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