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Emma Elwin

Notes from a Swedish stylist


On my desk

Posted in Inspiration
by Emma Elwin on 31 August, 2015

Emma Elwin is planing the autumn on Make it last and wants to hear you point of view!

After a very productive weekend I’m very happy to get back to work. This week I’m extra excited since were planning the features for the autumn on Make it last. We would love to hear your point of view! What would you like to see more of on Make it last?


Under the same sun

Posted in Buy less, choose well, Surf
by Emma Elwin on 30 August, 2015

Emma Elwin is loves her eco-friendly bikini made by 86% REPREVE polyester and recycled plastic bottles.

Bikini, Under the same sun

I love this brand! They make eco-friendly yoga-, surf- and beach wear. The eco-friendly fabric is made by 86% REPREVE polyester and recycled plastic bottles. Designed in Sweden, 100% made in downtown LA.


Miles away

Posted in Travels
by Emma Elwin on 30 August, 2015

Emma Elwin is dreaming of her happy place.

My mind is miles away today, more exactly: the coast of Northern Spain. Thank you Surfakademin for this beautiful picture. Now I am going to clean the apartment and do some well needed laundry. Wish I was walking on a empty beach instead.


Recommended reading

Beauty — 28 March, 2017

How do you #LiveRAW?

Did you know that your hair can be the start of a more sustainable lifestyle? Join the movement!

Beauty — 28 March, 2017

Sustainable checklist: 15 ways to #LiveRAW

There are many little things you can do to #LiveRAW. Check out our sustainable checklist!

Style — 28 March, 2017

"We need to change the way we interact with nature"

Tretorn and Naturkompaniet joins forces to enable a more sustainable brand-to-retailer experience. The result: A rain jacket from the sea.

Filippa K Circle — 27 March, 2017

"We have to change. I’m an idealist so I believe we can do it"

Filippa K Circle invites inspiring people to share their current mindsets. This week, artist Christiane Spangsberg shares her thoughts.


Grandma knit

Posted in Outfits
by Emma Elwin on 29 August, 2015

Grandma knitt

If there is something I love to wear it is cozy knitted sweaters. I try to invest in timeless ones in netural colors that works with everything else in my wardrobe. This one is perfect for the indian summer nights we are enjoying here in Stockholm right now. I reminds me of the kind of sweaters my Grandma would knit. Read more about Boomerangs CSR work here!

Boomerang

Sweater, Boomerang.


How to decrease the water usage

Since it is World Water Week in Stockholm, I thought what better than to make a post about how to decrease the water usage for your wardrobe. This will not only be beneficial for the environment but also for the quality of your clothes in the long run. You see, what a lot of people don’t realise is that they wash their clothes way too much, which makes the clothes’ life cycle a lot shorter than if you use other ways of cleaning them. Here are my top four tips on how to care for the wardrobe without using a washing machine. 

1. Try to avoid buying garments that demand a lot of water to be produced, such as conventional cotton and silk.

2. Think twice before you wash your clothes. A lot of people tend to wash their clothes to much. Try to air your clothes instead. I often spray my clothes with lavender water before I air them. If you want to really get rid of unwanted body scent spray on some vinegar water.

3. Spot cleaning is a brilliant way to clean clothes that might not need a full wash.

4. Wearing thin undergarments to protect items that might be difficult to wash and absorb sweat. If you still feel that your garment is in great need of a washing, hand wash or use low temperatures on your washing machine – and environmental friendly washing products. 


Oi sailor

Posted in Style
by Emma Elwin on 27 August, 2015

Cool rope details

I really liked the rope details on the Carin Wester sailor inspired ss16 collection the other day. A detail that one could easily adopt yourself to update a look!

367A5630

Here you see Fia in beautiful summer hair.

367A5679

Bags with rope details.

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