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Initiated only this year, SWEN has already caught the fashion industry's attention.

On our minds is SWEN, a progressive new menswear label which gives diversity a new meaning and context. The founders Steven Jacques and Swann Amdéo are Paris born and raised with Senegalese-French and Algerian-Portuguese roots, and their brand is dedicated to a man with a similarly mixed background in a metropolitan environment. Influenced by traditional Muslim dress and suburban streetwear, SWEN delivers minimal comfortable garments for multi-cultural identity shaping. Initiated only this year, the brand has already caught the attention of STYLE.COM and with their unique approach to diversity and accurate application of traditional dress to modern wear, we are far from surprised. See the latest collection (made exclusively from organic, recycled or UK-made fabrics) here.

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