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Ida Klamborn believes in more sustainable, selective shopping

For her spring 2016 collection, Ida Klamborn gains inspiration from previous, bitter experiences and gives you reasons to buy one, well selected skirt instead of ten cheap ones.

How would you describe the inspiration for the collection to your best friend?
– I would tell her that my work with the collection started with a quite bitter taste, and a feeling of wanting to reveal the negative sides of nostalgia. Actually it all started as a personal experience as often, and that is why it’s called ”Never promised you a rose garden”. I like the bitter taste of that sentence, it tells you so much of a story even though it’s short.

Is there any specific part of the collection that you would like to uphold regarding its sustainability?
– My company doesn’t overproduce styles, and everything is made in Europe.

Photos by Beata Holmgren for Rodeo.net

How do you think sustainability in fashion will evolve within the nearest future?
– I believe and hope that people will think more about their consumption. That they stop shopping clothes like they buy milk for their morning coffee. Don’t buy ten cheap skirts; buy one of good quality. You need to make more effort buying that one skirt, and therefore your relation to that garment will last longer than with those ten, randomly selected cheap skirts.


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