Tid kvar —

Högsta bud —

Emma Elwin

Notes from a Swedish stylist


Day three: the shirt

Posted in Style
by Emma Elwin on 27 August, 2015

Instead of buying one, rent!

Last day of fashion week with my beloved shirt i decided to try the new lease concept Filippa K launched as part of the brand’s sustainability efforts. Selected garments from both the women’s and men’s collections showcased in Stockholm yesterday are available for rent directly on the campaign site. The purpose of Lease to Look is to invite customers to more conscious consumption patterns, and the concept is the latest action in Filippa K’s business strategy – to adapt to a circular business model.

Lease the Look will be offered through Filippa K’s online stores in Sweden, Denmark, Finland, Belgium, Germany and the Netherlands. Renting a garment for four days will cost 400 SEK, a price that includes transportation and laundry.

So for you next event rent a runway look here instead of buying a new one!

#leasethelook #filippakss16

photo: Frida Möller / Studio Emma Svensson

Emma_elwin_day3

2 Comments

Johanne: This look is my favorite yet! And cannot wait to try the concept.
August 28, 2015

jenaly: I love this look and I love the idea of renting. www.inmydreams.ca/
August 27, 2015

Related reading

Style — 11 December, 2019

Editor’s Pick: 14 Fashion Gift Ideas (and One Conscious Checklist)

Explore the fashion gifts we'd love to get for Christmas, and our best tips for how to make holiday shopping a little more sustainable.

Style — 9 December, 2019

Make It Mainstream: Recycled Jewelry

Big and small brands have started to take notice: Making jewelry from recycled precious metals is a win for all.

Style — 2 December, 2019

Buy Less, Wear More with It's ReLeased

Rent your one night only-outfit and challenge the supposed need of mass production.

Style — 26 November, 2019

Butterflies and Dogs in Mini Rodini's New Upcycling Collection

The Swedish clothing brand for kids launches another collection made from scraps from previous seasons.