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Inspirations and fashion predictions with Elin Almedar

Elin Alemdar to the left, backstage at her spring 2016 presentation in Stockholm. Photo by Beata Holmgren for Rodeo.net

Elin Alemdar, founder and designer of Stylein, turned to the colors of South African nature for her spring/summer 2016 inspiration. Showing the collection at Stockholm Fashion Week today, she tells Make it last about her views on making fashion last.

How would you describe the inspiration for the collection?

– Stylein’s Spring/Summer 2016 collection ”South Africa” is inspired by the power and beauty of the South African nature. The color palette is influenced by the tones of the Indian Ocean’s depth, the green and brown gloss of the palm trees and of heaven’s golden tone just before sunset – when the sky sparkles in multiple shades of warmth. South Africa has a special place in my heart. To take part of its food, nature and culture is a privilege in itself and very inspiring.

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Photos by Beata Holmgren for Rodeo.net

Is there any specific part of the collection that you would like to uphold regarding its sustainability?

– Our vision is to continue presenting sustainable fashion in the sense of classic, long lasting design that lives over time and trends. Our ”Never out of Stock” concept Stylein Classics is growing each season and is gaining popularity, not only with our loyal Stylein customers, but also introducing Stylein to a new and conscious audience.

How do you think sustainability in fashion will evolve within the nearest future?

– It’s very clear for all of us working in fashion that we need to take action. I guess my vision is that the awareness reaches out to end consumers, who need to understand that all consumption matters. For me as a designer, and a part of this whole ”circus”, I sometimes feel very conflicted and I’m not saying that I have all the answers. I just try to focus on taking responsibility as much as I can with Stylein and inspire our clients to invest longevity and beautiful fashion that we believe will last over time.

Stylein

Photos by Mathias Nordgren


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