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& Other Stories' autumn campaign is shot, styled and modelled by an all-transgender team.

On our minds is the AW15 campaign from H&M’s sister brand &OTHER STORIES. The lifestyle concept retailer embraced the gender topic for the season with a campaign created by a team consisting exclusively of transgender creatives. Fronted by models of the moment Hari Nef and Valentijn de Hingh, the campaign has been both praised and criticised – the latter for championing a very narrow ideal transgender beauty and not the looks of the average trans person. We are excited to see the retailer moving beyond the models to celebrate the works of transgender individuals also behind the lens. More here.


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