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Three favorite brands with the perfect basics – and a promising direction for LN-CC.

Clockwise from left: Top by Baserange, Coat from The Autonomous Collections/LN-CC Conscious, linen dress from ӦHLIN/D/LN-CC Conscious, t-shirt by Fanmail, skirt by Baserange, perfect long-sleeve by Everlane.

Preparing for a workshop last week gave me a reason to update my list of favorite online stores for conscious style. When talking about sustainable fashion and good examples, there are a few brands and stores that are a given: Patagonia for generally pushing boundaries and really lobbying for change in production as well as consumption patterns; Nudie for their transparency, The Reformation for their tone of voice; talking to their target audience in relevant ways and producing contemporary styles with short time spans.

Then there’s Bruno Pieters’ online store for his namesake brand as well as other conscious brands – Honest By. This was among the first online stores to offer products filed in categories such as ”All organic”, ”Vegan” and ”Recycled” and it’s still innovative – a recent example is a collection that can be downloaded and printed out on a 3D home printer (although I have to say, it’s too complicated!). 

Progressive fashion e-commerce LN-CC relaunched this spring, a year after being bought out of bankruptcy. LN-CC has a strong identity built on creativity and risk-taking, and the new owners seem to applaud buyer John Skelton’s eye, and emphasize the market’s urge for strong identity and niche today. So they’ve introduced a Conscious section, with brands that ”in some way incorporate sustainable practices into their work” (BoF). 

I want to quite John Skelton here:

“This movement is not really about fashion. It’s more a movement of the world. I believe that that is the future of this industry. I think it will infiltrate itself into the bigger brands.” (BoF)

Check it out!

Three favorites right now

And oh, here are three other favorites this week, filed under the category ”basics with impressive levels of transparency”. Have a good one!

Fanmail A line of sustainable basics produced in Brooklyn

Baserange A line of sustainable under and easy wear.

Everlane Basics for less with a simple motto: ”Know your factories. Know your costs. Always ask why.”


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