Margit Peura's decision to swap her job as a gynecologist for full-time fashion studies proved to be a good one.
On our minds is Whitetail, a brand which founder, Estonian-born Margit Peura, initiated as she was struggling to find sustainable clothes she liked. Swapping her job as a gynecologist for full-time fashion studies, Peura graduated from Helsinki Design School in 2014 and founded her longed-for label, led by ethical production, the use of ecological materials and social work in Peru where the alpaca wool used for the collections is sourced from, shortly thereafter. We love the dedication as well as the brand’s most recent collection showcased at Berlin Fashion Week AW15, which clearly demonstrates Peura’s fundamental ethos that consciousness aside, design still comes first. More here.
Check Out (and Bid On!) Some of GANT's Most Precious Vintage Pieces
As a first step in GANT’s newly launched sustainability initiative, The 7 Rules By GANT, the brand auctions out some collector’s pieces from decades back. Want them in your wardrobe?
Textile Innovation: Soon You Can Be the First to Wear Circulose
With Re:newcell’s Circulose fiber, fashion recycling has taken a giant leap forward. This March, you’ll find the new material in H&M stores worldwide.
What House of Dagmar Realized After Measuring Their Footprint for Three Years
For pre-fall 2020, House of Dagmar introduces a Good Choice-tag – a label that guarantees a garment’s green credentials.
Editor’s Pick: Be Your Own Valentine
It’s Valentine’s Day tomorrow! To celebrate, we’ve picked out some sweet, sexy, stylish (and sustainable) pieces to give to your no. 1 person — yourself.