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Högsta bud —

Shopping whatever whenever is not a universal right

We’re back from the holidays. I’ve been hiding out on the west coast of Sweden for a few weeks, whilst Emma has been on a castle in France doing yoga and then surfed her way from Biarritz to Galicia. I’ve had long conversations with my dog and fervidly read a book called I love Dick. I highly recommend both – but am also excited about sharing thoughts with a few others. That is: working! I love working, did you know? Have a very hard time not doing so. 

Yesterday we reunited at the office and within an hour, we had about a trillion thoughts, small and huge, about how to develop Make it last this fall. Not written down on a neat list; something we could systematically go through and put check marks on. HAHA. We’re both a little bit too eager for that. Instead, after some ten sketches of circle diagrams looking more like wobbly eggs, I think it’s fair to say WE’RE PRETTY PSYCHED ABOUT FALL! We have great plans and we’ll share them all with you as we go.

I’ve also, as you may have noticed reading this very far, decided to make a comeback when it comes to contributing with some editorial content myself. I’ll write editor’s letters with thoughts about the world of sustainable fashion and what’s happening at the Make it last office from week to week. 

Today’s topic

I have this little thing that I do, making sure to learn something new every day when it comes to the highly complex issues that we’re trying to relate to on Make it last. There are some great sources for this, Ecouterre being one of them.

Today, I started my day reading up on one of those topics that makes it heavy to breath; that of child labour. Did you know, the cotton industry is the most likely to use child labour in the world? Some 168 millon children’s worlds are exploited through child labour, in conditions that we often cannot even begin to imagine (Ecouterre). A new law in Bolivia allows children as young as 10 to work; in Uzbekistan, up to two million children from age seven are forced by their governments to toil for ten hours a day, two to three months a year. The worst forms of child labour occur in India, where ”low-caste girls are lured into bonded servitude with the promise of better dowries” (Ecouterre). 

So, what to do?

Brands have to work together. For example, nine retailers including H&M, ASOS and Tesco, have signed a statement denouncing the Sumangali scheme and other labor-rights abuses.
Designers have to make conscious decisions when it comes to sourcing fabrics and designing styles that last. This is the topic of this week’s Ask the expert here on Make it last – read it here.
Us consumers have to educate ourselves and make informed choices. There’s a certification mark currently being developed called Child Labour Free, to which brands apply. The CEO of Child Labour Free, Michelle Pratt, says their approach is about enabling conscious consumerism.

Shopping whatever whenever is not a universal right. We have to start smarten up and no, it’s not a sacrifice. 

By smartening up, I mean to make active choices. Choosing what’s important for you. Maybe you’ll find some inspiration in our Edits series, where we give you our top choices of styles that are somehow smarter choices. 

Six favorites right now

An embroidered shirt that I bought in Brooklyn at the Flea Market earlier this year. I can’t seem to want to wear anything else.

The Make it last Edits’ swimwear edition. Our house photographer Pauline Suzor and contributing stylist Mikaela Hållén are such stars. Tomorrow a new edition of the Edits is up!

Design on demand. I want to see so much more of this. Make it last’s sustainability expert Anna Brismar mentions it in this week’s Ask the expert.

… and more specifically Make it last contributor Camilla Engström’s embroidered shirts. Order one!

Kit-X, a new brand initiated by Kit Willow Podgornik, the founder of Sydney-based Willow. I think it looks amazing!

Emma’s vintage bag bought from Filippa at our last flea market. Keep it in the family! 


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