Are mixed-gender shows a result of the ever-speeding turnover of fashion, or are they showing upon a decline in the importance of fashion seasonality and gendered collections?
The recent women-appearing-in-menswear-shows phenomenon has not passed by unnoticed and as for other spectators we ask ourselves why designers are not only featuring female models showcasing menswear ranges but also including women’s pre-collection looks into the mens-specific spring/summer shows. As per industry professional commentary gathered by Business of Fashion the tactic appears to make great commercial sense. Saving money on merging the spring/summer menswear shows with the coinciding womenswear pre-collection shows and optimising publicity for the ranges by having womenswear press at the menswear shows were just two of the speculated reasons. Are mixed-gender shows a result of the ever-speeding turnover of fashion and the need for constant and maximised exposure; or are they showing upon a decline in the importance of fashion seasonality and gendered collections? We are excited to see how the increasing fashion show fluidity will shape the seasons to come. More here.
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Gant Talk with Make it last – See You on Friday!
Join our founders on Friday as they give a GANT Talk on Sustainable Fashion.