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What triggers us to consume?

Posted in Style
by adakallgren on 13 June, 2015

A new Hamburg exhibition investigates the social aspects of fashion.

On our minds is the new exhibition on fast fashion at Hamburg’s Museum für Kunst und Gewerbe entitled Fast Fashion: The Dark Side of Fashion. The exhibition marks three key aspects of fashion; consumerism, economic interests and ecological issues; and investigates these further in different themes contrasting the aspect of manufacturing with that of consumption. Another part of the exhibition consists of a presentation of current ethical fashion brands and their approaches to production and design. The purpose of the showcase is said to be to encourage visitors to think actively of fashion as a whole and we were happy to see it emphasize the often bypassed social aspect of fashion and what triggers us to consume. More information on the exhibition can be found here.

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