Tid kvar —

Högsta bud —

Emma Elwin

Notes from a Swedish stylist


Black and blue

Posted in Style
by Emma Elwin on 29 May, 2015

Navy blue and pale black

Watch, vintage Rolex. Bracelet, Jewel rocks. Blazer, Filippa K. Shirt, Hope. Jeans, Acne Studios. Sandals, ATP.

I have spent the day going from meeting to meeting. And this blazer sure makes me feel like a business woman. But now it’s finally Friday afternoon – this might have been one of the longest weeks ever. Tomorrow I am visiting a friend living on the countryside. We are going to go on a antique hunt, I will bring my camera so I can show you all the good spots. Happy weekend to you all!


Perfect all year around

I had this grey melange cable knitted sweater that I found in London 5 years ago. I would wear this sweater all the time. Matched with a lace dress and heals or with a peacoat and jeans. Since I lost it last year I have been looking for something similar. And yesterday I finally found it at Gant Ruggers mens department. The composition is eighty procent cotton and twenty procent lin, which makes this sweater perfect all year around. It breathes in the summer and warm enough for winter.

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Tradera trend: Crochet

Posted in Style
by Emma Elwin on 28 May, 2015

Summer days in crochet

1.Sweater. 2.Top. 3.Tank. 4. Tank. 5. Bikini. 6. Shorts. 7. Sweater.
The heat has finally come to Stockholm, giving us hope of warm summer days – and Midsummer is just around the corner! And in what better way can you spend a hot summer day than in fine crochet dress or top?


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On my mind

Posted in Style
by Emma Elwin on 27 May, 2015

This is how Emma wish her home would feel.

At the moment I am really trying to get my home to feel more cozy. So this weekend I am going to try to find sofa pillows, plates and plants. And this Birkin bag, how inspiring is Jane Birkin. She really has the touch that making everything she does so personal.


My uniform

Posted in Style
by Emma Elwin on

Blue jeans, white shirt

Shirt, Filippa K. Jeans, Acne Studios “pop”.
Here is that uniform I was talking about in my previous post. Blue jeans and a shirt och knitted sweater. But lately I have gotten some new inspiration when it comes to dressing in the morning. It must be the weather!


The first things you have to learn with surfing? Patience, and completely surrendering to nature.

The first things you have to learn with surfing? Patience, and completely surrendering to nature. The first thing mentioned is a skill that most people who know me would say I am in complete lack off. Hm. The second has to do with planning; to plan your time according to nature and not the other way around. And for a person who wants to plan everything, this is a big challenge.

Yet, I think these are two of the reasons I feel in love with surfing, because it teaches me how to be patient and to live in the moment. I’m never as happy as when I catch a wave, because I never know how long it will be until I get another one.

You travel where the swell is, sometimes you have to go to the other side of the earth, sometimes it’s in you backyard. For this challenge I had planed a week on Norway’s west coast, but just days before the trip the weather turned and the swell that I had hoped for was not to find in Norway, but in my backyard at Torö. It was the same with the trip that me and Lisa took to prepare for this challenge, to Lanzarote. The whole week, we had a storm blowing all the waves away. This is the bitter sweet life of surfing, you go where the swell is, and sometimes nature pulls your leg.

Staring with the Polar exhibition that you can read about here, Sony is challenging me to complete a series of extreme activities. During the challenges, I tests Sony’s products too see if they endure the rough conditions. (It’s a dream come true, yes). The Sony Challenge for me this time is to do a hang five. A trick I haven’t even come close to, but on the other hand a year a go I didn’t think I would be where I am today with my surfing. I love to challenge myself and to be able to do a hang five would put a smile on my face for the rest of the year. To document my challenge I have a waterproof action cam and a water resistible phone, the new Xperia Z3+. It’s thin, light, waterproof, the battery lasts for days – and the camera is sick!

Wish me luck? I need it! I’ll keep you posted.

sony kopiera

Stuck in the middle with you

Posted in Style
by Emma Elwin on 25 May, 2015

I'm really exited about getting back to work

The past weeks I’ve been stuck in my normal uniform – blue jeans, knitted sweater and my favorite canvas shoes. But this week I promise you guys some proper sustainable outfit pictures!


We want to be conscious adventurers!

Started by two people who cherish the outdoors more than anything, Peak Performance is a good fit for Make it last. We – myself and Lisa that is – want style and functionality when we dress. We want to be conscious adventurers, as Peak Performance calls it.

Adventures make life worthwhile, right? So… we have a challenge for you! Share your greatest nature bound adventure and win a Frank jacket from Peak Performance! (It’s the one I’m wearing in the image above.) It could be any sort of adventure – let’s see your contributions as the ultimate guide to adventures in nature; things everyone should try at last once in their lifetime.

Submit your adventure in the comments below before noon on Tuesday 26 May. We’ll announce the winner on Wednesday 27 May. Make sure to fill out your correct email so that we can contact you, should you be the winner.

Good luck!


Yesterday Make it last teamed up with Peak Performance for a night of sustainable fashion in the Peak Performance flagship store in Stockholm.

Yesterday Make it last teamed up with Peak Performance for a night of sustainable fashion in the Peak Performance flagship store in Stockholm. Prior to the event, Make it last had picked ten essential pieces from the brand’s spring collection – and styled them in a Make it last manner.

Photos by Pauline Suzor. Food by Pom & Flora.


Back in business

Posted in Life
by Emma Elwin on 19 May, 2015

After almost a week of being stuck on the soffa with the flue Emma is finally back at the office.

After almost a week of being stuck on the soffa with the flue I am finally back in the office. On todays schedule is catching up on my emails. The second is to make some posts for Make it last. So let me know what you wanna read about and see more off!


Sony challenges Emma Elwin to complete a series of extreme activities. During the challenges, Emma tests Sony’s products too see if they endure the rough conditions. Do the products stand the test – and, does Emma?

From spring 2015, Sony challenges Emma Elwin to complete a series of extreme activities. During the challenges, Emma tests Sony’s products too see if they endure the rough conditions. Do the products stand the test – and, does Emma?

Season one takes place far up north – Fjällräven Polar 2015 is a 300 km long winter adventure across the arctic thundra. Emma and the other participants sleep under the moon and steer a dog sled each from Signaldalen in Norway to Jukkasjärvi in Swedish Lappland. Conditions are grim (a storm is coming!) and the right equipment is essential.

Season 01, episode 05: Making fire

I wake up from what might have been the best night’s sleep ever. Stars, northern light and all that. I can’t wait to get ready and to get on the sled again. I get up before everybody else in my team and start with the daily chores again. Just as I’m mixing up the dog food I remember the fire challenge. I try to straighten my fingers but they are even stiffer than yesterday. Oh no.

I continue packing my sled and feel how my heart is racing when Andreas from Fjällräven tells us it’s time for the fire test. I bring the wood that I chopped and the bark that I gathered earlier. As we are standing there the others are making fun of me and my firewood that I’ve wrapped up in a white bag and that I am now holding like a baby.

Johan ”Macgyver” talks for a bit and surprises everybody by saying that we have 10 minutes to make the fire. At this point I am super happy that I’ve brought my fire wood. I put everything on the ground and I’m trying to copy not only the exact movements of Johan yesterday, but also his calm mindset as he was making the fire. Some how after 30 seconds I have a fire going and I really can’t believe it. I made it, I made fire on my own with a knife, a firestone and some bark. I’m so happy I feel like I could run all the way to the finish line, but thankfully I don’t have to.

When I’m packing up that last things into the sled I start to realize that soon this whole adventure will be over. But I’m not ready to leave all this, not yet. The last hours on the sled I can’t really think about anything else than parting with my dogs and how much I will miss them. We pass the finish line. Our team is first in goal, but still I can’t shake the feeling of sadness. I could be out for an other week doing this. Once we’ve parked the dog sleds I have a chance to say goodbye while the others are celebrating. Getting some alone time with them makes parting feeling a bit easier.

The finish line is located next to the cabins that we are goning to spend our last night. Here we have a sauna, a proper bed, a grand dinner and to finish the night: a band and dancing. But if I could choose, I’d rather spend the night sleeping out under the stars with the dogs again.

After a dinner with beautiful speeches and drinks in one of the tepees there is a band playing and everybody is dancing. I find myself seeking some calm and quiet and I’m pretty sure I’m the first one to leave the party, and as I walk up along the path that’s lined with cressets to the cabin, I look up at the stars, and the question in my head is: what have I just experienced? I really can’t put into words. Being this close to nature really shakes the soul, in a good way. Makes you think about how our destiny is tied together with nature; how taking care of her should come first and everything else second.

I go into the cabin and find that there is no electricity. There are candles on the table but no matches. I smile to myself, it’s like Johan has give me one last test. I find my knife in the dark and some toilet paper, and with a slow movement I press the knife towards the fire stone. A spark comes and sets the paper on fire. A tear roles down my cheek, followed by another. I made it and I made fire.


For a rainy day

Posted in Style
by Emma Elwin on 16 May, 2015

Jackets

Jacket, Peak Performance.

Starting Make it last last year, we knew there were some brands who have questions of sustainability and issues concerning climate change closer to heart; ones that work with it on a more integrated level. One of them is Peak Performance. They’ve had a vision to work with nature instead of against it since they started some 30 years ago, even if they haven’t been very loud about the specific sustainability initiatives.

This jacket is my favorite jacket from their spring collection. It’s called Frank and despite looking great, it has great functionality, as it’s waterproof and has breathable qualities. It’s also lightweight and stuffed with small details like laminated pockets, stowaway hood and mesh ventilation in the back.


Weekend bag

Posted in Style
by Emma Elwin on 14 May, 2015

See you all on Monday again and have a great holiday!

Bag, Little Liffner.
I’m gonna check out and take a nice long weekend! Can’t really remember the last time I did that so I figured it is about time. See you all on Monday again and have a great holiday.


Tencel tunic

Posted in Style
by Emma Elwin on 13 May, 2015

I probably will live in this dress all summer

Dress, Dagmar. Sandals, ATP.
Here is a delayed postcard from our week on Lanzarote. The dress is made of Lyocell and something I probably will live in this summer.


Summer planning

Posted in Style
by Emma Elwin on 12 May, 2015

I really want to stay in Scandinavia this summer

Right now I’m trying to plan my summer, so far I have booked a week of surf in Norway. I really want to stay in Scandinavia this summer. It feels quite nice to have the rest of the holiday unplanned, but still, being a bit of a control freak, I can’t help myself from trying to have a plan. I would love to hear if any of you guys have good tips on great dog friendly places to visit here in Scandinavia. What are your favorite summer places??

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Polo, Filippa K. Shorts, Beyond Retro.


Sony challenges Emma Elwin to complete a series of extreme activities. During the challenges, Emma tests Sony’s products too see if they endure the rough conditions. Do the products stand the test – and, does Emma?

From spring 2015, Sony challenges Emma Elwin to complete a series of extreme activities. During the challenges, Emma tests Sony’s products too see if they endure the rough conditions. Do the products stand the test – and, does Emma?

Season one takes place far up north – Fjällräven Polar 2015 is a 300 km long winter adventure across the arctic thundra. Emma and the other participants sleep under the moon and steer a dog sled each from Signaldalen in Norway to Jukkasjärvi in Swedish Lappland. Conditions are grim (a storm is coming!) and the right equipment is essential.

Season 01, episode 04: Sleeping under the stars

I wake up at dawn. The dogs are howling outside the tent and I reach for my phone to have a look at the time. 4:57 AM. I feel awake and reson with myself that I’ts better to get up and get water for the dogs’ food that to get an extra 30 minutes of sleep.

Even though my body is exhausted from trying to acclimatize, my mind feels sharp. Constantly focused on the task that I am for the moment pursuing.

Once the dogs are fed and harnessed, and the tents are packed into the sled, we are off. Our team starts as second out today. It’s cloudy and the air is thick. But after an hour or two, I have lost track of time again, the sun is peeking out and the snow looks like glitter. The mountain range is quite overwhelming and I try to catch its greatness in film as we pass it on the frozen lake. Just as I’m starting to get lost in my head, I see that we’ve caught up with the leading team. And it’s with a smirk on my face (that I’m trying to hid) as we pass them. I know that this is not a race, but it still feels great to be the leading team.

When we stop for a break to feed the dogs and ourselves; the dogs eating quickly and restlessly, wanting to get back on the tracks; we take a few minutes extra to breath. The happiness this kind of life brings me is beyond words. I don’t think I have ever lived so much in the now as these past days. The calmness is something I wish I could bring into my everyday life.

After lunch we set off and now the sun makes the snow so bright that I have to wear my sunglasses to keep my eyes from tearing. As we get to the night camp; which is beautifully located on what to my eyes looks like a meadow in a summertime, only in the middle of the forest; the routine from last night and this morning feels familiar already. As the dogs are bathe in the sun, we prepare their dinner and award ourselves with a cup of coffee. There is a rumor in the camp that we are suposed to sleep without tents tonight. It turns out to be true. We’re taught by our surveyor expert Mayor Johan Skullmans how to build a shelter and how to make a fire with bark, a knife and a fire stone.

Johan ends the lesson by saying that tomorrow there will be a test and that each one of us will have to make a fire within a time limit. He doesn’t say how long we’ll have – just that the one that doesn’t make it will have to walk to the finish line. After that he laughs but I’m not sure it’s a joke.

After feeding the dogs, putting their jackets on and going crazy with the ice saw (it’s what you use to build an igloo) our night shelter is finished and we enjoy our dinner. The only thing left is the get a fire going. My hands are so tired after the days’ work and I’ve been chopping wood for an hour. It’s with shaking hands that I’m trying to do what Johan’s instructed us to to with the knife and fire stone. I’ts of no use, my hands are too tired and after 30 minutes my team mate Charlie takes over and gets the fire started. I dread tomorrow and pray that my hands will do what I say once we have to pass the test.

There, under the starry sky, the four of us in team UK/Sweden are lying on old fire tree branches in our sleeping bags, listening to the fire as it crackles in the distant. Just as I can’t hold my eyes open, the northern lights starts to dance over the sky again. I don’t remember the last time I slept that well.


Try to focus on all the small things that make your life richer

I have so much to tell you, I figured I would put it in a letter.
Our first editor’s letter here on Make it last!

The past month has been quite intense, in both good ways and bad. It’s been filled with both hellos and goodbyes; tears, laughs and at one point crying and laughing at the same time; one complete personal melt down.

One of the noteworthy hellos was at the sustainability event we hosted with Filippa K, when I had the chance to meet some of you guys. I’m so grateful for the amazing conversations that we had, and I was so inspired by Filippa K Sustainability Manager Elin Larsson’s hopeful words about the future.

I feel that I have learnt so much about myself this past month, mostly the hard way (which seams the only way for me to learn, why can I never learn that?) The month started off with me coming home from a work week in super windy Famara. A couple of days later, I found myself far up north in the Norwegian alps – on a dogsled with two hundred dogs. I returned home for a few days –  then I was off again to bring home a puppy. In between these trips the events, meetings and photoshoots replaced one another (and I cannot be happier that May marks the start of our new editorial assistant Mikaela!).

We’ve also done a lot of planning this month – we have a lot of fun things ahead of us. One future Make it last project involves surfing, which is a bit of a dream come true for me. Along with becoming a better listener and, via Make it last, inspire people to think in more sustainable ways, my New year’s resolution is to surf at least once a month. Something I’ve actually almost been able to stick to. By the end of this month is time for my next Sony Challenge… stay tuned for that!

But hey, let’s talk about breaking down completely. When it’s 4 AM (thanks to my new alarm clock Teddie) and you find life so overwhelming that the only thing you can do is lie sobbing on the floor pitying yourself and your (let’s be honest) non-problems. Having a new puppy is great, but after not sleeping properly for three weeks you’re not quite yourself. At one point this past month I honestly thought I had to give her back to the breeder – I felt completely insufficient. It was a moment in which I felt such complete gratitude for having friends who pick up their phones before even having their morning coffee. Without these amazing people I would probably still be lying on the floor pitying myself.

So! After my friends talking some sense in to me, I picked myself up from the floor and said ”Emma stop feeling sorry for yourself and find solutions to these non-existing God damn problems”. And I did. One told me, sometimes you have to have a complete breakdown in order to find a solution. Another said, before I got my dog I hated Monday mornings, now he makes them easier.

That last advice got me thinking of growing up. My biggest dream was to have loads of dogs. It still is. What I’m saying is: from now on, I’m going to try to focus on all the small things that make my life richer. Like right now Teddie is wrestling with a stuffed toy sheep making weird puppy noises and Stella is sleeping on my foot. I hope this doesn’t sound like a total cliche, oh shit it does. But it doesn’t make it less true: it’s the small things – those that I want to learn how to cherish more – that make life great.

Something else that I cherish is our collaboration that we have with Tradera, which is the Swedish division of Ebay. From now on, we’ll be gathering the best ads from Tradera here on Make it last – in other words, we’ll do the hunting for you, while you can enjoy the good feeling of buying second-hand instead of new. Be sure to check out Tradera Trend. Buy less, choose well, make it last. And make it count!


Drop down shoulder

Posted in Style
by Emma Elwin on 8 May, 2015

A modern silhouette

Every spring is the same, I never know what jacket to wear. If you feel the same – here is one great trench coat made of Lyocell from Lindex. The cut is quite classical but with a drop down shoulder that gives the silhouette a modern touch.

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Trench coat, Lindex. Sweater, Filippa K. Scarf, Gina Tricot. Jeans, Acne Studio. Shoes, Vans.

Photo by Pauline Suzor


Shop our favorites on Tradera!

As you might have noticed already, I’m all about comfort when it comes to style. Actually, my colleague Lisa is the same. You should see us at the office – we don’t play dress-up, to put it mildly… Instead, we’re constantly ready to take our dogs to the park.

The key? Everyday clothes in basic colors, comfortable and practical – but proper enough to work in business meetings. Here are some staples that are perfect for a day at the office – all clothes are available to buy on Tradera. Just click the links! Happy bidding.

 

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Sweater, Ganni. Jeans, Levi’s.

IMG_6884-klar

Sweater, Acne Studios. Skirt, Filippa K.

IMG_6946 kopiera

Shirt, Zara. Trousers, &Otherstories.

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Top, Zara. Skirt, Gant.

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Dress, Cos.


Dreams through a lens

Posted in Style
by Emma Elwin on 4 May, 2015

Made entirely of sustainable materials

To celebrate Kappahl’s new collection made entirely of sustainable materials, I’ve chosen two favorites of the same type of garment – a garment I think everybody can relate to. Yes, I’m talking about the white cotton top. The top I’m wearing in this picture I’m pairing with a lose pair of blue jeans and Toms for summer. The collection is out in stores on 6 May 2015.

IMG_9164 kopiera

Tradera Trend

Posted in Style
by Emma Elwin on

I'm so exited about our new project here on Make it last

I’m so exited about our new project here on Make it last. From Thursday this week, you’ll find a new section of the site – Tradera Trend. Here we’ll gather the best of Tradera’s fashion offer in one place. We want to make it easier to shop second-hand and also encourage sell the things you no longer have use for – that’s why this is a dream project.

We will of course also sell goodies from our own wardrobes.  Click here to find a sneak peek of what’s to come –  this week’s wardrobe clean out from all of us at the Make it last office. And remember, one man’s trash is another man’s treasure!


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