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Buy as much ivintage as you can, says designer and creative director Brianna Lance.

Texas born Brianna Lance moved to New York to study at Parson’s School of Design. Today, she’s a contributing editor for dreamy magazine So It Goes and as well as head designer at Reformation, the chic and fast sustainable brand. As if this wasn’t enough, Brianna is also in a rock’n roll band called Bad girlfriend.

Make it last asks Brianna about her style, who she gets inspired by – what she does to make it last.

Name an element that’s typical for your style? 

– Comfort. Not necessarily in the typical way you think of comfort, but I never wear anything that doesn’t feel like it belongs on my body. If I feel uncomfortable or not myself, I don’t wear it.

Most revolutionary fashion memory? 

– When I was little I used to sneak upstairs and watch VH1 when I wasn’t supposed to.  I saw a video of Marc Bolan from T. Rex singing “ride a whit swan” and I pretty sure I learned everything about how to be a woman and style from him in that video.

In what way is fashion present in your life?

– Everyday. I work in the fashion industry so it’s my life. But also I love dressing people for work or pleasure. It’s the best to see someone puff up and feel better about themselves when they feel they look great. It might sound shallow or silly but when someone feels their outside is reflective of how they feel they are on the inside, that’s an amazing thing.

Are you happy with that presence? 

– Of course. I wouldn’t do the work I do if I didn’t love it, but my happiest moments are being naked on a beach. It’s a balance. You can’t take it too seriously, but you can still find a lot of joy in fashion.

How do you promote more sustainable fashion for someone who says she’s not into it?  

– I don’t know how someone could not be into it. If you have a lovely dress or outfit and then find out it’s made in a way that protects your environment, what is there not to be into. The industry has to be the one to get into it. People love cute clothes, by giving them the choice of something they love that happens to be made in a way that is ethically conscious, then its a win for everyone. They will buy it.

Have you somehow customized garment you already own? (If so, what, and how?) 

– I always tailor and customize my clothes. As a designer you normally see things that you wish were there. I normally make a lot of things shorter or backless.

Give us a few practical tips on how to make our lifestyles more sustainable!

– I think small steps is the best way to think about it. The small chances you make in your life can be a huge difference. Like buying more vintage, trying to get recycled paper products, turning off lights, don’t leave water running, etc. All these tiny things add up to a huge amount. You don’t have to go out and march, you can contribute in small ways to help the planet.

What is your best sustainable product? 

– For me it’s vintage. I love vintage clothing anyway, but the idea that it creates no waste is the best part of it. The more vintage you buy the more you’re contributing to recycling.  It’s so cool.

What sustainability issue is keeping you up at night? 

– I think the fact that so many people still don’t seem to care. Not individuals but industry, it seems hard to get huge companies to change their practices, but that would make the biggest difference.

Who is your style icon?

– I have a few, Marc Bolan (for being glam), Paul Newman (for being the most casually elegant person ever), Francoise Hardy (she’s just the sikest). But I get new ones everyday, anyone who manages to really figure out who they are and go with it, that’s an icon.

Favorite fashion-person on Instagram?

– Alexandra Spencer to me just has the most beautiful taste, and Caroline De Maigret, because she’s just the best thing to look at.

Slipping a note in Anna Wintour’s bath robe at the public baths, what would it say?

– HAHAHA. Maybe my email, with let’s get tea.

Name: Brianna Lance
Occupation: Creative Director/ Designer, contributing editor So It Goes Magazine, Musician.
Current projects in life: New role as a magazine editor for So It Goes, starting a men’s line due to launch this fall called Basic Rights, making a solo record with MADE music, and branching out into freelance Creative Direction and design.
Motto in life: Be fearless and kind.


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