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Abrinq Foundation and Save the Children team up for a print advertisement highlighting the continued issue of child labour in fashion.

On our minds is Abrinq Foundation/Save the Children’s new print advertisement highlighting the continued issue of child labour in fashion. With high fashion imagery of models wearing stripy garments mirroring prison bars with children’s faces appearing behind, the campaign is an eye-catching attempt to bring to consumers’ attention that “child labor crimes is closer to them than they might think.” The purpose of the ad is said not to be to blame the fashion industry but to stress the issue itself. The print campaign has been paired up with hashtag #Dress4Good with the aim to encourage members of the public to post “positive fashion-forward images” through their social media accounts. More here


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